A sudden drop in views can be frustrating, especially if you have a track record of getting a good number of views as a creator.
Constant views on TikTok play an essential part if you want to succeed on the platform.
If you face a sudden drop in the views, you may be wondering what’s going on.
This detailed guide will discuss all the mistakes you may be making and possible fixes.
Why Is My TikTok Not Getting Views? (15 Reasons, Fixes)
Typically, your TikTok videos suddenly drop in views when your content stops engaging the viewers or can be harmful to some viewers.
However, there can be so many other reasons that most people may not be aware of.
Let’s discuss the top fifteen reasons your TikToks are suddenly getting no views and the steps you can take to fix them.
1. Sensitive Content
One of the primary reasons your TikTok gets low views is when you create sensitive content.
This can include videos containing fake blood, arms, weapons, or something that can frighten the viewer.
Such content does not violate TikTok’s Terms of Service (TOS) but can be harmful to some viewers on the platform.
For this reason, TikTok’s algorithm brings it down, and your TikToks start getting fewer views.
Fix: Avoid Creating Any Sensitive Content
The only way to get out of the situation is to avoid any such content.
If you are just starting on TikTok, you should ensure your content is not even close to anything sensitive.
Otherwise, your journey on TikTok won’t last long.
However, if you have accidentally created a single sensitive TikTok, you should consider deleting it to get your account’s viewership back to normal.
Although your views will take some time to regain momentum, you will get there at some point in time.
2. Your Content Does Not Excite The Viewers
Unexciting content can be another significant reason for a sudden drop in views.
If you have started creating content that is not getting viewers’ attention and not engaging them, TikTok will start bringing down your content.
TikTok’s algorithm closely monitors the performance of different TikToks that reach the For You Page.
The videos that generally get low engagement even in the For You Page are closely monitored by TikTok.
The easiest way to realize if your TikToks are unexciting is by checking the comments.
These videos generally have fewer comments and fewer people mentioning friends or talking about the content.
Fix: Think Differently
The easiest way to fix the issue is to try out different things.
You should think out of the box to create something that excites your viewers.
To do this, you can create TikToks with different genres, themes, and styles.
You can also collaborate with other content creators to create exciting content.
This will allow you to attract their viewers to your account and you might get more traction.
3. New Account
Less to no views on TikTok is common for new accounts.
Initially, TikTok’s algorithm might not even index your content.
This means your TikToks won’t be going to the TikTok’s For You Page.
Fix: Wait For Some Time
You should wait a minimum of six months before you start trying out different things.
However, it is important to keep creating content to get a better chance.
After all, you never know which of your video will go viral, and you may start generating hundreds of views in a few weeks.
4. Your TikToks Are Too Short
Creating short videos can be one of the major reasons your views suddenly go down.
If you have suddenly developed a habit of creating concise videos, your content viewership will take a hit.
After the recent updates in TikTok’s algorithm, most people have witnessed their videos gaining a low view count.
These videos were in a range of two to five seconds.
Fix: Create Longer TikToks
The only way to avoid this issue and start getting good viewership is to create longer TikToks.
You should develop TikToks of around 15 to 17 seconds, which is the ideal video length
You will also have chances of going viral on the platform with TikToks that are in this time range.
5. You Are Uploading Too Many Videos At A Time
One of the major misconceptions among new TikTok stars is that more TikToks would bring them more fame and viewership, which is entirely false.
If you start creating so many TikToks without maintaining a certain time lapse between them, none of them will go viral because of too much activity from the account.
Fix: Maintain A Balance
The easy way to fix the issue is by maintaining a balance and posting your TikToks within a maintained time frame.
Ideally, you should post no more than three videos in a single day.
It is also essential to keep posting a specific number of videos daily.
You should decide on a certain number of TikToks you want to do in a day and stick to that for your TikTok account unless any relevant changes are made to TikTok’s algorithm.
6. Posting At The Wrong Time
The posting time is one of the most critical factors for your success on TikTok.
If you post TikToks at random times without following a pattern, your chances of failure are high.
You should also remember your target viewership’s time zone.
This will help you in deciding the right time for posting the content.
Fix: Post During The Right Time & Day
The easy fix to the issue is to memorize the ideal posting times on TikTok.
You should prepare your content calendar accordingly and stick to it until you become immensely popular on TikTok.
Here are the ideal posting times (EST) on TikTok concerning the days.
- Monday: (6 AM, 10 AM, 10 PM)
- Tuesday: (2 AM, 4 AM, 9 AM)
- Wednesday: (7 AM, 8 AM, 11 PM)
- Thursday: (9 AM, 12 AM, 7 PM)
- Friday: (5 AM, 1 PM, 3 PM)
- Saturday: (11 AM, 7 PM, 8 PM)
- Sunday: (7 AM, 8 AM, 4 PM)
7. You Are Not Following The Trend
TikTok is one social media platform that focuses on and promotes content creators who follow the trends.
If you have a habit of sticking to a single type of content and ignoring the trend altogether, sooner or later, your TikToks won’t generate more views.
Although you should not tailor your account to the trend only, it is important to follow some trends.
Trending TikToks will help you gain more viewership and you might even go viral with some of the videos.
Fix: Follow The Trend
The only way to fix the issue is by following the trend.
You should always search for the latest trends on social media and post something that relates to that.
It will help your TikToks in getting to the For You Page.
Once you start creating something on the trending topics, you will see a sudden increase in your views.
However, it is unnecessary to develop TikToks entirely based on any particular trend.
You can simply talk about the topic and add relevant hashtags, which will be enough for you to gain viewership.
8. Your Account Is Shadowbanned
Shadowban is another primary reason for a sudden drop in TikTok viewership.
It is a type of ban TikTok imposes on users without even notifying them.
The users don’t realize their content is not reaching their followers and doesn’t even appear on the relevant hashtags.
TikTok imposes this ban when a content creator violates a minor TOS of the platform.
This can be anything from sharing nudity to posting sensitive content.
You can confirm whether your account is shadowbanned or not by searching for the hashtags on the platform.
If your videos are not appearing on that particular hashtag, TikTok has surely imposed a shadowban on your account.
Fix: Get Out Of The Shadow Ban With Some Tricks
The easy way to fix the issue is by contacting customer support.
You can explain your case and let them know that your TikToks are not appearing in the For You Page and relevant searches.
However, it is not always easy to convince the customer support for the shadowbanned cases.
Due to this, you will also have to do some effort on your end.
Take the following steps if TikTok ignores your application or you don’t want to contact support due to some reason.
- Re-install the application and wait for some time before posting again.
- Switch to a Pro account.
- Read TikTok’s community guidelines and delete any video that violates the guidelines.
- Create fresh content by collaborating with other creators.
9. Copied Content
If you have a habit of becoming a copycat, you will be unsuccessful on not only TikTok but also other platforms.
You should make sure your content is unique and nobody has posted it before.
TikTok’s algorithm is smart enough to catch any copied content.
Once seen, it immediately brings down your videos.
You will also get a copyright violation notice if you post other creators’ content.
This can lead to a permanent suspension if you keep on violating the copyright guidelines of the community.
Fix: Create Unique Content
The easiest way to avoid this situation is always to create quality content.
Although it is essential to follow the trend, you should add your unique touch to it.
This will help you gain more fame and eventually build your viewership on the platform.
10. TikTok Is Reviewing Your Video
Most content creators generally see Under Review notifications when they hit the publish button.
This is because TikTok’s algorithm flags the content as something inappropriate and requires time for manual approval.
Also, this happens with accounts that have a track record of violating TikTok’s TOS.
The review process can take two to three days, and your video won’t go live during that period.
The time might even breach the two-day limit since the review is done manually, so you should be ready for that.
Fix: Avoid Violating TikTok’s TOS
The only way to get your TikToks approved without TikToks manual approval is to create content that does not violate TikTok’s community guidelines.
However, if you have a history of violating some of TikTok’s community guidelines and your videos go for approval, it is better to wait for a day or two.
11. Change In TikTok’s Algorithm
Sometimes you will see a sudden drop in views soon after a change is made in TikTok’s algorithm.
The only reason behind this is the changes in the community guidelines for creators, which leads to the down promotion of any such content against the community guidelines.
Fix: Read the Changes And Create Relevant Content
The only way to fix the issue is by creating content that complies with the community guidelines of TikTok.
You need to examine the changes made by TikTok in detail and brainstorm things that TikTok has changed.
Your newer content should comply with the guidelines from now.
This will give you a better viewership on TikTok.
12. Too Much Competition In Your Niche
One of the most common mistakes most beginner content creators make is targeting a niche with too much competition.
Since they are new to the platform and content creation, they fail to compete, and their content gets no viewership.
Fix: Create Extraordinary Content Or Change The Niche
The only fix to the issue is to create extraordinary content.
If you want to compete in a competitive niche, your content and marketing strategy should be of great quality.
However, this still does not guarantee good viewership in a short time.
It will take some time, but you will be generating some good quality viewership sooner or later.
If you are a new creator with a low budget but want to go big in the longer run, you should target a low competition niche.
There will be high chances of more viewership if you target low competition and you can always transition to your dream niche once you gain success.
13. Content Without Descriptions
Most TikTok creators have a habit of completely ignoring the description, which becomes the root cause of their failure.
This is not only the primary reason for low viewership, but it can also bring you huge disadvantages as a content creator.
When you ignore the descriptions, your content does not appear in the search queries of the TikTok viewer.
You will also not appear on any of the hashtags on the platform, and your content will only be visible to your followers.
Fix: Write Relevant Description With Hashtags
The easiest way to fix the issue is to write relevant descriptions with hashtags.
You can write short captions about what the video is and its purpose.
It is also important to search some trending topics and use relevant search queries in your description.
This will help your video rank well on different searches, and eventually, you will gain a good number of views on your video.
14. Creating Generic Content
Posting generic content is another major issue that can lead to low views on your TikToks.
This is one of the most common mistakes beginners make since they are entirely unaware of their target audience.
This can lead to too much content on different topics and no recurring followers.
Once TikTok’s algorithm realizes you always have generic views from different accounts and your follower count is not increasing, you will witness a decrease in viewership instead of an increase.
Fix: Stick To A Single Niche
Sticking to a single niche is essential since you will be able to target a niche-specific audience.
This will help gain many recurring followers and eventually more viewership.
It is essential to do proper research about different niches before targeting a single niche.
Once you find the potential of any specific niche, you need to stick to that and should not switch until you gain good fame on the platform.
15. Posting Sometimes
Posting too little is another major reason for the low view count on TikTok videos.
Most people join the platform and do not post any content for weeks.
They make a habit of posting at a random time, which leads them to a sudden drop in views and no fame.
Fix: Consistency Is The Key to Success On TikTok
The only way to get out of this situation is to remain consistent.
You should ensure your account gets different videos from time to time.
It is important to post at a specific time and follow the content calendar for better results.
You should take all the necessary actions to ensure your content is good enough to gain constant viewership on TikTok.
Also, keep a close eye on TikTok’s algorithm and play with it in the right manner to gain fame on the platform.