Most social media platforms follow a time-based algorithm, and TikTok is no different.
If you are new to TikTok and want to excel at your craft, you need to schedule your posts at the right time.
When Is The Best Time To Post On TikTok?
After reviewing some of the viral videos and conducting multiple studies, we have concluded that the best time to post on TikTok is from 7 AM to 12 PM and 10 PM to 11 PM Pacific Standard Time.
For the sake of precision, here are the exact time and days that are considered best for posting on TikTok.
- Monday: 3 AM, 7 AM, and 12 AM PST.
- Tuesday: 5 AM, 7 AM, and 12 PM PST.
- Wednesday: 10 AM, 11 AM, and 11 PM PST.
- Thursday: 12 PM, 3 PM, and 10 PM PST.
- Friday: 8 AM, 4 PM, and 6 PM PST.
- Saturday: 2 PM, 10 PM, and 11 PM PST.
- Sunday: 10 AM, 11 AM, and 8 PM PST.
With time, people have realized that TikTok is a time-dependent social media platform.
Featuring on TikTok’s “For You Page” is another crucial factor that is dependent on your posting time.
Creating and editing videos requires a considerable amount of effort, but that does not mean that you should make your video available as soon as it is ready.
You should wait and post at the right time to gain maximum exposure.
Does Posting Time Matter On TikTok?
Yes, posting time matters a lot on TikTok.
In fact, posting time is one of the major factors to consider when starting on TikTok.
TikTok’s algorithm decides which content must be included in the For You Page (FYP) of the audience.
Obviously, you will reach your target audience’s FYP if you have a strong analysis of demographics and posting times.
However, the posting time is not all you need to consider when it comes to reaching the FYP.
Your video should also be of high quality and must engage the viewer to give a strong signal to TikTok’s algorithm.
How Many Videos Should I Post In A Day?
You should post at least two to three videos a day when you are just starting.
Later, you can stick to one video a day.
Initially, you need a lot of practice to gain a grasp of video creation.
Most of your videos won’t perform well, but if you stay consistent and keep improving, it will show in the results, and you will become a better content creator.
In general, too much of even a good thing turns out to be bad, and so is the case for posting on TikTok.
You should avoid posting too many videos as TikTok’s algorithm will fail to find the best one among them.
If you upload too often within a certain time, for example, within an hour or a day, you risk engaging different individuals on each of the videos.
However, if you publish fewer videos, more viewers are likely to interact with them, resulting in higher engagement statistics.
How To Find The Perfect Time To Post On TikTok?
Although having an estimate is important, you still need to analyze your audience to find the accurate time for posting.
Let’s take a look at the five best tips to find your perfect TikTok posting time.
1. Get A TikTok Business Account
Converting to a TikTok pro account can be a great decision if you want to utilize TikTok’s pro features.
A TikTok pro account provides access to analytics that help analyze your audience.
To get a TikTok pro account, follow these steps.
- In your app, go to the menu icon and select the pro account.
- Select a business category most relevant to your content
- Click OK. Your TikTok Pro account is ready to use.
2. Analyze Data Tracking And Engagement
Analyzing data is crucial if you want to be accurate with the results.
Your audience may be from the US, Australia, Europe, or other locations.
By analyzing the available data, you will be familiar with the demographics of your audience, which will help you select the appropriate posting time.
In most cases, TikTokers have followers from around the globe.
Don’t feel confused about your target audience as your audience will always be the one that is in the majority.
Data Tracking also helps you find the engagement on your content.
Some of your videos may get maximum attention, while others may only get average likes, comments, and shares.
This helps you gauge your audience’s preferences.
3. Track Your Audience Demographics
Sometimes your content does not attract your desired country’s audience.
TikTok’s demographics feature will help you find out the reason.
You can compare your posting time with the time of your maximum viewership’s country.
There is another way to utilize audience demographics.
You can use the demographics to find out viewership timing by country, allowing you to plan your posting time accordingly.
4. Analyze Your Competitors’ Posting Time
If you want to move ahead on social media, you need to be aware of your competition.
Analyze your competitors’ top-performing videos and keep an eye on their content and audience.
Create unique content that speaks to your brand.
A solid competitor analysis will help you perform better than your competition.
Another thing you may learn from rivals is when they’re not posting and engaging with the community.
This is the right time to post aggressively so you can push your content to the top.
Your competitors’ absence on a particular day could assist in getting your message heard and viewed by more people.
5. Test Different Posting Times And See Results
Testing different posting times is one of the best ways to find the time that best suits your audience.
If you post a single video in a day, you can test by posting videos at different times daily.
This will help you analyze which posting time gives you a better outcome.
If you post multiple videos, you can spread them out by the time of the day (morning, afternoon, evening, night, etc.).
What Is The Best Type Of Content For TikTok?
Over the past few years, TikTok has gained popularity and has surpassed the social media giants to become the sixth most used app.
With more than 1.65 billion downloads so far on both Android and iOS, TikTok has firmly maintained its solid ground.
Almost 69% of TikTok’s audience are youngsters aged between 16 and 24.
If your product targets such demographics, TikTok can be a great platform to boost your exposure and sales.
However, if you are not sure where to begin and are struggling to find the right kind of content to gain maximum returns, check out some of our content ideas that work perfectly for TikTok’s audience.
1. Social Media Challenges
Social media challenges work significantly well most of the time on TikTok.
You can post dares and ask your followers to perform certain actions.
These types of videos generally get high engagements.
You might have seen different Facebook posts asking to solve various riddles or puzzles, the same content strategy works really well on TikTok as well.
2. Dance And Music Videos
You should definitely be on TikTok if you are good at dancing or playing music.
Anyone who frequently uses TikTok can tell you that the app is quite popular for dancing challenges.
Most creators use it to demonstrate their dancing ability and often encourage others to join them for group dance performances.
Engaging with dancing and music videos is a fun way to show your skills and even portray humor.
You can use this to your advantage and gain a significant following on TikTok in a short period.
3. Funny Videos
TikTok initially became famous because of the funny videos that various creators published.
Humor speaks to most people and portraying your message in a funny or lighthearted way can increase your chances of engagement.
Some people may even use serious subjects and draw in humor that makes the content even more interesting.
Make sure you are not making fun of someone.
Be courteous of cultural, religious, sexual differences, and never ridicule or mock anyone.
It isn’t ethical and may also result in you getting banned from the platform.
4. Collaborative Content
You might have seen different TikTok stars creating videos with other social media influencers.
They do this because it works as a win-win situation as it brings a significant audience for both the creators.
However, you can’t be restricted to collaborative content at the start, you will have to create generic content sometimes.
Still, as soon as you gain fame, you can work with collaborative content as more people will be available to collaborate with you because of your increased follower count.
Tutorials are a great way for content creators who specialize in a specific niche.
Whether you are a beautician, doctor, or sports person, you can create tutorials within a specific genre and gain popularity over time.
Tutorials also bring a lot more business opportunities as more brands will show interest in hiring you as their brand influencer.
6. Animal Videos
Creating animal videos is a great choice if you love animals and have pets.
You can make cute, funny animal videos or educate people about animals.
Who doesn’t love some funny cat or dog videos?
Do you have a hamster or a pet snake?
7. Artistic Videos
Do you love playing with colors or aesthetic shades?
If yes, there is a huge opportunity waiting for you on TikTok.
You can definitely make a lot out of your art by creating interesting clips.
Simply film a video of yourself creating an art creation, speed it up, and upload it.
You just need a perfect editing technique and music that best suits the artwork.
Quality and relevant editing will engage the audience and bring massive interaction.
8. Trending Content
Following some of the trending content has worked well for many TikTokers to gain traction.
Most TikTokers have reached peak success on TikTok just by creating content that involves trending topics.
You need to keep a strong eye on the latest market trends in any specific industry you love and create related videos.
It does not matter if you post an opinionated video or respond to the trend with dance, you will still see some engagement.
9. Voice Overs
TikTok’s latest voiceover tool allows users to comment on any specific video.
This function has many possibilities, so play around with it, tell tales, or create humorous commentary.
TikTok community generally loves content created with voiceovers.
Everyone can now experience a celebrity moment through famous singers and actors’ voiceovers.
Experiments are another great way to gain popularity on TikTok.
They can be either social experiments or education-related experimentation.
This type of content generally engages the audience because the anticipation of the results makes viewers stay till the end of the video.
How To Grow On TikTok Fast
While we’ve explored the optimal time to publish on TikTok, some other elements can impact your growth on the platform.
Whether it is Facebook, Instagram, Twitter, TikTok, or any other social platform, growth requires patience, struggle, and hard work.
At the same time, though, you need to know some of the important ranking factors.
You need to be extremely consistent to grow on TikTok.
It will be ideal if you post at least one video a day for a period of six months without any gaps.
2. Specialize In Video Editing
As TikTok is a video publishing application, it requires a fair amount of editing abilities to be successful.
However, you don’t need to be a professional video editor to create quality videos on TikTok.
Learn some of the basic TikTok tools, and you are good to go.
Networking is quite different from marketing.
It does not cost you an additional amount but can bring you quality results.
To get maximum returns, you need to build your audience on other social platforms and share your TikTok videos on those platforms as well.
How To Market Your TikTok Videos
Simply making videos and uploading them at the right time is not enough to start.
Marketing your videos will help you expand further.
If you are a brand owner and have just launched your official TikTok account, you need to create a whole marketing strategy with a certain investment.
However, if you are just an individual willing to gain fame, some simple marketing tactics would work fine.
Here are three simple marketing techniques that work perfectly for TikTok.
1. Influencer Marketing
Influencer marketing is one of the most effective ways when it comes to marketing your TikTok accounts.
Social media influencers generally have a huge following, and people listen to them.
You, as a TikToker, can collaborate with the influencers in different ways.
You can either offer them some money or provide some kind of digital value.
Also, you can create a duet with them while talking about their life achievements and challenges.
This will bring you a massive audience and will surely build up your name in the longer run.
2. Content Marketing
Content marketing works well for almost all digital or physical products.
It can grab the audience’s attention and bring maximum traffic to your TikTok account.
To market your TikTok account, you can write articles on different third-party websites like Medium, Blogger, LinkedIn, etc., and talk about TikTok and other social media platforms.
Always remember to provide value to the audience instead of directly asking them to follow you on TikTok.
You just need to add a small call to action, and you will see the growth of your account if your content is providing some sort of value.
3. Paid Advertising
Paid advertising works well for creators who have a proper plan and are willing to go big on TikTok.
Paid advertising normally works well for brands that have a significant marketing budget.
But people with a low budget can still have perks if they build the right strategy.
You can also utilize different paid advertising methods, including social media ads, Google ads, or even TikTok ads.
These ads can definitely bring traffic to your TikTok account, and you can gain maximum exposure.
All in all, posting time matters a lot on TikTok, so utilize those peak times to maximize your exposure.
Getting to the For You Page isn’t just about posting at the right times, though.
You also need to consider other factors that we discussed in the article to gain the best results.