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Why Are AirPods So Expensive? (10 Reasons)

By William Butterworth March 12, 2023

New Airpods pro on red background

 

AirPods are an essential item if you own an iPhone.

They are ideal for listening to music, TV, and podcasts.

However, anytime you need to replace your AirPods, you’ll quickly discover that they don’t come cheap.

 

Why Are AirPods So Expensive? (10 Reasons)

Apple AirPods wireless

 

The average price of AirPods ranges from $120 to $250.

AirPods are expensive due to the amount of the manufacturing costs that go into them, the Apple brand name, the different features they possess and their costs, and the high demand for AirPods.

Let’s look into these and some other factors in more detail.

 

1. Brand Name

AirPods wireless headphones developed by Apple Inc

 

One of the biggest reasons AirPods are expensive is that they’re a product from Apple.

Apple made AirPods specifically to link to its other electronic devices.

The company wanted to give customers a new enjoyable means of listening to music or having a call without needing a bulky set of earphones.

A problem that some people had was with the wires of traditional earphones.

They’d often become tangled or even rip.

AirPods solved those problems.

For one, they don’t have any wires.

Users no longer have to worry about tangled wires.

Because they don’t have wires, AirPods tend to last a bit longer.

There’s nothing to rip or pull from an AirPod, so it doesn’t degrade prematurely.

Apple solved the common problems that people have with earphones.

Because AirPods come from Apple, people typically expect a high-quality product.

Apple has a reputation for producing high-quality products that improve an individual’s life in some way.

Fans of Apple know that the products it releases tend to be worth the price.

It makes premium products with premium materials.

That sort of reputation allows Apple to put an expensive price on its products.

AirPods are expensive because of the Apple brand name.

 

2. Quality Testing Costs

guy holds airpods case in hand

 

Because Apple takes great pride in its products, it ensures that products are thoroughly tested before they are released.

The last thing Apple wants is for a product to fail as soon as it’s in the hands of its customers.

The company’s reputation is at stake.

To ensure AirPods work perfectly, Apple puts them through several rounds of quality testing.

The company checks to ensure that the AirPods work as they’re meant to.

The company also checks for any additional features that they might add to the product later.

The testing might reveal a new feature that the company can add to the next generation of AirPods.

For example, some users found that the stem of AirPods was often too long.

Newer generations of AirPods now have shorter stems.

Apple also tests for potential flaws in the AirPods.

This allows the company to develop new features or solutions for the next generation of AirPods.

Quality testing isn’t always cheap.

A product might go through several rounds of quality testing before it’s finally approved.

The more rigorous the quality testing, the more perfect the product becomes.

However, because a product might sit in quality testing for some time, the company essentially isn’t making any money.

The longer the product sits in quality testing, the longer it takes for the company to start making money off of it.

As such, the company will need to put a higher price on the product to cover those costs.

AirPods are expensive because they go through rigorous quality testing which can be expensive.

 

3. Apple Integration

laptop half closed in the dark with a phone and wireless earphones glowing

 

Another reason AirPods are expensive is that Apple specifically designs them to integrate with the rest of Apple’s devices.

Syncing your AirPods with your other Apple devices is extremely easy.

That’s because Apple makes it easy.

Apple has its own ecosystem.

It doesn’t want its customers to use any other company’s device.

It only wants them to buy Apple products.

As such, once you start buying Apple products, you essentially end up stuck in Apple’s world.

Everything syncs together.

This is great if you’re a fan of Apple products, but if you ever want to try something else, you might find it difficult to leave.

AirPods will work perfectly with iPhones and many other Apple products.

Apple is counting on you to stick with its products.

Since you’re in Apple’s ecosystem of products, the company can charge whatever price it wants for its products.

You can’t buy AirPods outside of Apple.

As such, your only choice is to buy them from Apple.

AirPods are expensive because they only come from Apple.

 

4. High Demand

woman showing airpods closeup

 

AirPods are also in high demand.

They have quite a few benefits compared to standard earbuds.

For one, the fact that AirPods are wireless means you don’t have to worry about accidentally pulling on them and breaking them.

Excessive pulling on earbud wires can eventually detach them from the bud.

Once those wires are no longer connected, you don’t have anything to connect the earbud to the device.

They’re broken.

AirPods don’t have that problem.

With the latest generation of AirPods, you can also share music with another person without having to share an AirPod.

You can simply transfer the audio to their AirPods.

AirPods have quite a few benefits and advantages over standard earbuds.

Because of that, they’re often in high demand.

Whenever a product has high demand, the price tends to increase significantly.

That’s because there isn’t always enough supply to meet demand.

Higher prices are a way to mitigate demand.

AirPods are expensive because they’re in high demand.

 

5. Expensive Parts

Apple Airpods Pro isolated against black

 

Making an AirPod isn’t cheap.

Apple often researches the best materials and parts to use in its AirPods.

It looks to hit a few goals.

The first is to have its AirPods produce crisp, clear audio.

The quality of the audio is very important to the company.

If the AirPods don’t produce high-quality sound, then people aren’t going to want to buy them.

It’d be a waste of money to buy something expensive that doesn’t even emit clear sound.

Secondly, the company wants its AirPods to fit the customer’s ear.

Since not everyone has the same size ear, Apple has to produce a few different pods.

It has a few sizes available for its AirPods.

This makes manufacturing AirPods a bit more expensive because it requires the company to make more than just one version of the product.

The AirPod also needs to be comfortable.

Apple tends to add a few extra features to make the AirPods a bit more luxurious.

For example, they add vents to help clear out unwanted noise.

A lot of thought goes into the shape and design of the pods as well.

Not only do they need to fit in the ear well, but it also needs to sit in such a way that the audio can stream right into the ear.

A lot of thought and manufacturing goes into AirPods.

That comes down to buying high-quality parts to achieve all those production goals.

Since the parts are expensive, the price of AirPods is going to be expensive.

AirPods are expensive because the parts inside them are quite expensive.

 

6. Long Battery Life

woman listening music Apple AirPods

 

Since AirPods are wireless, they rely on batteries for power.

The batteries, themselves, are inside the AirPod.

Anytime someone needs to charge up the battery, they don’t remove the battery from the AirPod.

Instead, they set the AirPods down on a charging station.

Specifically, it’s an Apple charging station designed specifically to charge AirPods.

The good news is that AirPods have a pretty long battery life.

Users can listen to shows, music, and phone calls for hours before the charge starts to dwindle.

That sort of battery life doesn’t come cheap.

It usually involves making the AirPod, itself, as energy-efficient as possible.

The more efficient it is, the less power it draws from the battery.

The battery also needs to be high-quality.

This ensures it can hold a charge for a long time.

It also means that it doesn’t lose its maximum charge as quickly as other types of batteries.

Since both those requirements tend to be expensive, AirPods are expensive, too.

AirPods are expensive because they have long battery life.

 

7. Water And Sweat-Resistant

lady relaxing in foamy bathtub and listening music in wireless earphones

 

A lot of people wear AirPods when they’re outside or working out.

This can create a problem with normal earbuds because they can get wet.

When outside, it’s possible to end up caught in a rainstorm.

The water might come into contact with the earbuds and cause them to short.

You might end up having toasted earbuds.

Apple removed this concern by using a waterproof case for its AirPods.

It ensures that even if you’re walking out in a rainstorm, your AirPods will remain safe.

Sweat is another concern some people have.

If you’re working out, you’re probably sweating on your earbuds.

Sweat can also damage standard earbuds.

It can cause them to degrade over time.

AirPods are also sweat-resistant.

Not only will they stay clean easier, but you don’t have to worry about your sweat making them erode or anything either.

You can safely use them while working out.

Waterproofing and sweat resistance don’t always come cheap.

It requires Apple to use specific materials designed to resist both water and sweat.

That adds to the manufacturing costs which adds to the price of AirPods.

AirPods are expensive because they’re both water and sweat resistant.

 

8. Integration With Smart Assistants

Nest thermostat and Google home mini

 

AirPods don’t just sync with other Apple products.

They can also sync with certain smart assistants.

Whether it’s Google Nest or Alexa, you can sync your AirPods with your virtual assistant.

This allows you to transfer audio from your AirPods to the smart device and back.

That sort of technology also adds to manufacturing costs.

It also makes the AirPods more valuable to certain consumers.

They might be willing to pay a more expensive price for the ability to sync their AirPods with their home devices.

AirPods are expensive because they can sync to smart assistants.

 

9. Noise Cancellation Capabilities

woman with airpods looks away

 

Another great feature of AirPods is their ability to cancel noise.

Earbuds typically aren’t great at canceling out noise.

Because they typically don’t sit well in your ear, it’s easy for outside noise to distract you from the audio you’re trying to listen to.

AirPods have been designed to sit in your ear in such a way that it helps cancel noise outside of the audio streaming into your ear.

This sort of design and manufacturing cost money.

It also adds value that some customers may be happy to pay more for.

AirPods are expensive because of their ability to cancel noise.

 

10. Audio Sharing Capabilities

new earphone Airpods Pro

 

A final reason AirPods are expensive is that you can share audio with other AirPods.

Before this development, you could only share audio by sharing an AirPod.

Apple wanted to create a more sanitary means of sharing audio.

You can now stream what you’re listening to directly to the other person’s AirPods.

This sort of technology and software isn’t necessarily cheap.

It also adds value to the product since a lot of customers likely want to use that feature.

That all leads to an expensive price tag.

AirPods are expensive because of their ability to share audio.

Filed Under: Electronics

About William Butterworth

William Butterworth is a professional writer of both compelling content copy and fiction. When he isn't rescuing his faithful dog's ball from beneath the sofa, he's busy with his friends playing Dungeons and Dragons or various other nerdy past times. A lover of books, tea, and 1800s fashion, he often feels a small step out of place amid modernity. In the words of Tolkien, all those who wander may not be lost, but William certainly is.

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