Building up your TikTok profile and gaining followers can take a long time.
However, if you suddenly notice your followers dropping, it may feel like a punch in the gut.
Every day millions of people lose and gain followers.
It becomes a problem if you are consistently losing your followers.
Why Am I Losing Followers On TikTok? (11 Reasons)
The reason you may be losing your TikTok followers is because you have been shadowbanned or you haven’t been active on the platform.
With social media platforms such as TikTok, users need to stay current and create engaging content.
If TikTok sees a decline in your user engagement, it will not show your content on the “For You” page (FYP).
This can also be one of the reasons why you may end up losing followers on TikTok.
However, there are plenty more reasons why you may be seeing fewer followers on TikTok.
Let us explore further.
1. You Might Have Been Shadowbanned
A shadowban occurs when TikTok bans your account from reaching a wider audience.
This ban happens silently.
One of the major reasons why you may face a ban is because you went against TikTok’s terms of service.
This can include involvement in racism, hate speech, or bullying.
However, these are not the only factors that can result in a shadowban.
Spamming the platform by doing things like posting the same comment multiple times can also lead to a shadowban.
The challenging part of a shadowban is that you aren’t even aware that it has happened.
This is why it is also called a ghost ban.
When you are shadowbanned, your content no longer appears on the “For You” page.
Because most TikTok users reach people and follow their accounts through the “For You” page, a shadowban can cause you to lose your followers and exposure.
It is always good practice to read the guidelines and remove all content that doesn’t comply with the rules.
The faster you comply, the sooner the ban will be removed from the account.
An account can typically remain shadowbanned for two weeks to one month depending on the severity of the issue.
In some instances, a shadowban may be in place longer for certain users.
In that case, you may have to reach out to TikTok support to request the removal of the ban.
2. You’re Not Creating Trendy Content
When trends go viral on TikTok, many TikTokers begin to upload their own videos related to that trend.
This is because trending content is the most-watched content.
By uploading such content, you have a higher chance of gaining followers.
Another possible reason why you may be losing followers might be because you aren’t keeping your account and content updated with the latest trends.
Leveraging trends is something you can’t skip if you want to make a name for yourself in the world of TikTok.
However, this doesn’t mean you must follow all the emerging trends.
Stick to your niche and create relevant content.
For example, if you have a makeup account and you start creating videos about random topics, such as gardening or technology, then your followers will be confused and TikTok won’t push your content to the top.
If you feel your niche may not be trendy, try browsing other profiles that produce similar content and you may get some inspiration for creating trending content.
3. You’re Not Creating Interesting And Viral Content
The ultimate desire of all TikTok creators is to make a video that goes viral—but it does depend on luck and TikTok’s algorithm.
Try making engaging content and videos that your audience can easily relate to and share with friends and followers.
The more you understand the needs and interests of your audience, the better you can interact and decide what content to develop.
Try to keep your videos shorter (but no less than 15 seconds), punchy, and engaging, providing instant gratification to the people watching.
Remember that today’s attention spans are shorter than they used to be; therefore, it is important to create content that’s to the point.
Rambling on different topics or creating excessively long videos will prevent you from gaining followers.
4. Your Content And Channel Are Not Optimized Correctly
Another reason that can cause you to lose TikTok followers is that you aren’t optimizing your content correctly.
To improve your followers and get your desired results, you should optimize the content and channel correctly.
Here are some ways to optimize your content on TikTok:
- Learn the correct posting frequency
- Go live on your account frequently and interact with your followers
- Focus on your niche
- Upload short videos
If you are following these tips, you are on the right track.
On the other hand, if your content is not optimized properly, you may be gradually losing followers.
Another great way to optimize your content is by using precise and concise hashtags that people are likely searching for.
However, avoid excessive use of hashtags as that can be considered spamming and may even lead to a ban on your account.
Also, keep in mind that you should use relevant hashtags.
If your video is about a dance and you are using a hashtag for gaming, then your content will be irrelevant to someone searching for gaming.
This will prevent you from reaching your target audience.
5. Not Getting Exposure On The “For You” Page
One of the major things that can cause you to lose lots of followers is when your content doesn’t make it to the “For You” page (FYP) of TikTok.
The ultimate way to gain followers is to be visible on that page.
As a result, your content gets more exposure, leading to an influx of followers.
But if your content doesn’t make it to the FYP, the chances of getting followers on such a competitive platform are slim.
You will likely see a loss of followers and may struggle with gaining more followers.
So, always work to revitalize your content, ensuring it is interesting to your desired audience.
6. TikTok Algorithm Screen Test
You may not be aware but TikTok also removes plenty of users from the platform.
Removing users means losing followers for some people.
TikTok keeps an eye on and reviews all the new profiles to determine which ones are legitimate and which ones are fake.
As a result, all the fake profiles and scammers get suspended from the platform.
Therefore, it is important to always try to gain followers organically.
The fake followers on TikTok ultimately get removed.
For example, if there is an account on TikTok that is following a lot of creators, but there are no posts on the account, or it doesn’t seem to be real, TikTok marks that account as suspicious and later deactivates it.
The few rules that TikTok follows to judge a genuine account are:
- The account must have a proper bio
- The account must have a significant number of videos and posts
- There must be recently posted content
- The account must have a unique username
7. Not An Active Creator On TikTok
In the past, if you have gained your followers by uploading content constantly and engaging with them occasionally, but now you are not active on TikTok, that could also be a reason why you are losing followers.
Your old videos will also stop gaining views and TikTok won’t prioritize your content anymore.
8. Change In Niche
If you have changed the niche of your content, a decline in followers may result.
If you switch from an informative account to something that’s comedy-centric or a political account to something that focuses on entertainment, your existing audience and followers will unfollow you.
If you want to keep this new niche, then stay consistent and wait for the new targeted audience to notice you.
It is normal for people to change their niche until they find something that resonates with them.
You will lose followers in the beginning, but eventually, your account will start to build up again.
9. Users Have Deactivated Their Accounts
Maybe some of your followers have decided to deactivate their TikTok account for one reason or another.
For example, some of your followers may have stopped using social media or are too busy to keep up with social media.
However, this is typically not the prime reason behind a large decline in followers.
10. Offensive Content
Another possibility is that you have posted some unwanted, offensive content that has infuriated your followers, so they decided to unfollow you.
So, ensure you are always posting appropriate content!
Any form of content that reflects racism, sexism, or hate speech can be offensive to people and they may stop following you.
Posting such content is also a violation of TikTok’s terms of service.
If you have posted content that violates the terms and conditions of the TikTok platform, there are chances that action will be taken against you, and your account can be suspended.
11. Sudden TikTok Glitch
Another reason you may be losing followers is due to a TikTok glitch.
This type of glitch shows your followers count as zero.
Although you might panic when you see zero followers, it is nothing to be concerned about because all of your followers will be restored automatically.
Why Am I Losing Followers On TikTok? (10 Fixes)
Some of the ways you can gain back lost followers for your TikTok account is by following TikTok’s terms of service and by creating engaging content.
However, there are other ways you can improve your follower count.
1. Stick By The TikTok Community Guidelines
There are some rules and guidelines for social media platforms just as there are rules in other aspects of life.
These rules exist to keep social platforms safe.
If you violate those rules, you can face consequences.
Read the platform’s guidelines thoroughly and see if you have violated any of them.
By doing this, you can prevent your account from getting shadowbanned, and you will also be able to create appropriate content for your target audience within the boundaries.
2. Be Consistent In Uploading
People know you and your account for only one reason—the content you provide.
Therefore, you must analyze your audience’s interests carefully and then upload relative content.
We recommend that you upload a video every day and do so consistently.
3. Identify The Needs Of Your Niche
You just can’t start today and become a famous social media sensation with millions of followers within weeks.
You need to invest time in understanding your niche, its demands, and its ins and outs.
You can also take note of the struggles that other leaders in your niche have faced and use this information to add value to your content and make it more appealing and engaging for your target audience.
In short, look for content and ideas that will cater to your niche perfectly.
4. Build A Connection With Your TikTok Family
This is one of the prime things to do if you want to up your number of followers.
Interact with your audience and make them feel loved and appreciated.
Let them feel like they are truly your family.
You don’t need to do much.
Here are some of the ways you can build a connection with your followers:
- By liking and responding to their comments
- By engaging in question and answer sessions with them
- By telling them more about you
- By occasionally going live
Following these practices won’t take much of your time and effort but you’ll earn a lot in terms of engagement and followers.
5. Partner With Other TikTok Influencers
One way to gain followers is to partner with well-known people in your niche.
This will give you exposure to their audience as well and as a result, you will see an increase in followers.
6. Cross Promotion
You can also cross-promote your TikTok account on other famous social media platforms like YouTube, Instagram, and Facebook and share your link so that whoever finds the content engaging can make their way to your TikTok account.
7. TikTok Duet
Another way to customize your content and make it more interesting is by engaging in a TikTok duet.
In a duet, your video plays on half of the screen, while someone else’s video plays on the other half.
Similarly, TikTok has launched a feature called the “Green Screen Duet” in which the second person’s video runs in the background and your video plays in the foreground to make it look engaging, funny, and appealing.
8. Keep Up With The Trends And Challenges
Every day the trends are changing and new ones are making waves.
A general rule is to stay ahead of the game by practicing and taking advantage of trends before they become overrated.
9. Post At The Right Time With The Right Hashtags
Time and content play the primary role in deciding whether your content is shown on FYP or not.
You need to post content and videos at a time when most of your followers are online.
There is no way to find that sweet spot aside from doing some trial and error. Although it may be a bit frustrating initially, the outcome is worth it.
Similarly, adding the right hashtag is a very important step in gaining followers.
These hashtags are how content is categorized on TikTok.
So, your video will show up whenever someone searches for a specific keyword.
How To Schedule Your Video
Once you find the best time to post, the next step is to upload your content.
You may not always be available to post at the prime time, so, you can schedule your TikTok videos in advance.
Here are the steps to schedule your videos on TikTok:
- Download the TikTok app and upload your content by logging into your account.
- Go to the Edit Video option and add hashtags and a cover image (a thumbnail).
- Click the Schedule option and choose the date and time you want to upload the video.
10. Stay Persistent And Don’t Give Up
Gaining followers and establishing a known account on TikTok or any other social media platform requires time, effort, and luck.
Stay persistent and follow the tips mentioned above and you will get there in no time.
Is The Drop In Followers Going To Affect My Account Adversely?
Dropping of followers isn’t going to ruin your account or deprioritize it forever.
It is one of the best ways to learn that your TikTok strategy needs some updates and changes, though.
As soon as you optimize your account, your followers will start to increase again.
Moreover, if TikTok removes the disinterested or scam accounts, it will be better for you.
Shedding spammy followers leads to boosting your TikTok algorithm, resulting in a higher engagement percentage.
Seeing a sudden nosedive of followers is something no TikTok creator is happy about.
Tiktok’s “For You” page allows users to go viral.
Most TikTok users strive to make it to the FYP.
This helps them gain exposure and followers.
However, if you start losing followers, that decreases your chances of appearing on the FYP.
TikTok is a popular social media platform and gaining followers is integral for any content creator.
Some of the reasons you may be losing followers is because your content is not engaging enough or because you have been shadowbanned.