Social media marketing is essential to promote your business in this digital era.
You must manage your brand’s accounts on various platforms to engage with customers.
This may be difficult and time-consuming as active monitoring is necessary for the interaction.
That is where Hootsuite is helpful.
It allows you to create content and share it across various channels simultaneously.
Is Hootsuite Safe? (10 Reasons It Is)
Hootsuite is a safe platform that makes social media management easy.
It does not contain adware, so you can enjoy high security.
The chances of data breaches are low due to Hootsuite’s privacy laws and high transparency.
The company uses high encryption to ensure your accounts and information remain safe.
Only select company personnel can access your data for social media management.
You don’t have to worry about many people accessing sensitive brand information.
This platform has been tested, so you can rely on it and its safety features.
Here are ten detailed reasons to help you understand Hootsuite’s security:
1. Follows Privacy Laws
Hootsuite is a robust platform that follows various privacy laws when managing your social media accounts.
It requires you to obtain the necessary information before creating content.
You must have consent if you’re using pictures of another individual.
If the platform receives any complaints about the privacy laws, they will contact you.
Hootsuite will send the request to you so that you can resolve the issue and confirm that you didn’t breach any laws.
This feature allows you to remain safe while managing accounts.
The best part is that you will not have to worry about being out of the loop.
You will receive reports of all complaints to tackle relevant issues before they become severe.
This will also prevent you from suffering legal action due to a lack of knowledge.
People below 18 cannot access Hootsuite, so be assured that this platform is for professional companies only.
The individuals who manage your data also have relevant experience.
They also understand the various privacy laws to ensure you don’t face any trouble.
2. High Transparency
The platform is transparent about its management processes to ensure you have every detail.
Hootsuite has also stated the information it collects to ensure you know which data the company accesses.
Following is the information that this platform collects:
A. Account Information
The company will get access to your profile name, contact information, email address, and personal preferences such as time zone.
Billing and payment details will also be available if you have put them on your social media.
It will also have access to Hootsuite Services.
B. Content Information
Hootsuite can also access your content information, such as social media posts, videos, comments, and messages.
It may also use the specific location for a better service.
If you use any third-party service, the company will also get account information for those services.
C. Login Data
The platform will receive the login details whenever you log into your account.
These include your IP address and location from where you signed in.
The company will also know your browser type, different settings, and more.
The platform has released information about every data it collects from you to gain your trust.
You can easily know which details the company will have and make an informed decision.
Remember that the platform will not steal any data in the background.
These details are also collected by almost every social media management platform.
This is because they are essential to handling the account and posting content on your behalf.
Hootsuite does not illegally collect information any of your information.
The best part is that only the select management team can access the details.
So you don’t have to worry about safety and leaks.
3. Transparency About How The Company Uses Your Data
You may be worried that Hootsuite is collecting sensitive and high data from you.
That is why the company is also transparent about how it uses each piece of information.
Understanding this will put your mind to ease and make you rely on the platform.
The company identifies and authenticates different users to ensure only authorized people can use the platform’s services and make account changes.
Hootsuite primarily uses your sign-in information to perform different tasks such as processing payments.
Your contact information is only used for responding to your queries and contract management.
Login data is mainly collected to ensure high server performance and security.
It is also taken to ensure compliance with Hootsuite services.
If you share your location with Hootsuite, the company will use data to offer specific features.
It will allow you to turn the location option on the social media account for posting.
You will also be able to use all features related to location details.
The platform analyzes your feedback, queries, and survey answers to tackle user issues.
It uses the information to understand how you are using various Hootsuite services.
This enables the company to make specific improvements for high satisfaction.
Hootsuite also uses your content information to offer you social media management services.
The company does not leak your data or use it for purposes other than the ones mentioned.
You can rely on the platform’s transparency to enjoy a secure experience.
4. Regular Updates
This software is robust with various unique features for social media management.
The developer updates it regularly to offer you a smooth user experience.
The interface is simple, so you don’t have to worry about learning anything from scratch.
This makes your account more secure and helps you use different settings easily.
The best part is that the company analyzes information regularly to identify different software issues.
It also offers a custom experience by making improvements based on your queries.
The relevant changes are included in the update to make the platform better for you.
Hootsuite also diagnoses problems on its websites and applications to improve the software.
The regular updates enable the company to enhance usability and help you enjoy various features.
It also includes security improvements to reduce your worries.
The app also does not glitch or suffer from various technical issues.
Therefore, you don’t have to worry about hacking problems or data breaches.
Every time a bug appears, the developer promptly updates the platform to fix the issue.
Because of this, you can enjoy high security when using Hootsuite.
All your rights are also safeguarded by the platform and mentioned in its privacy laws.
So you can read them if you’re unaware of your rights.
Hootsuite is a customer-centric platform and ensures you are well-informed.
5. High Customer Support
It is no secret that social media management platforms may run into technical issues.
You may not be able to access Hootsuite due to a server issue.
The platform may also slow down after a specific update.
These problems are rare, but they can happen to any company.
You must contact customer support to understand the issue and use the platform properly.
The best part is Hootsuite has an excellent team to help you.
Their operatives are skilled with all the relevant knowledge to resolve your queries problem.
If you are concerned about safety, you can contact the customer support team for reassurance.
The operative will also use relevant metrics to help you and show you that your accounts are secure.
You can rely on the team to offer a smooth user experience.
The good news is you can use various channels for communicating with Hootsuite.
These include a live chat option on the website, an online email form, and various social media channels.
The best part is that customer support is available 24/7.
You can easily get help when suffering from technical or safety issues on the platform.
The latter is rare, however, and may occur in unexpected situations.
Hootsuite monitors the user accounts thoroughly to avoid security issues.
6. Privacy Training For Employees
The platform does not follow only digital methods to protect your data and social media accounts.
It also actively trains its employees to ensure you receive adequate human help.
All workers undergo thorough security training at the office to know the measures they can implement to protect your data.
Hootsuite also offers privacy training to the employees to ensure they don’t post any content that will harm your account and brand.
This also enables the workers to prevent you from uploading risky posts.
You will receive an alert if the content is breaching any privacy laws.
The employee will only post the content after ensuring it meets all the privacy laws.
Workers also receive guidance occasionally to ensure they deliver good results while maintaining your account safety.
You can rely on these training measures because they are effective.
All team members also have to comply with the different confidential obligations set by Hootsuite.
If workers fail to do this, they may suffer from legal action.
Rest assured that your data will not be leaked by any Hootsuite employee.
Access controls are also implemented to ensure only those who need the data have access to it.
This means that the entire company personnel cannot use your accounts or post content.
The way different teams can use your social media channels also varies.
7. High Data Encryption
You may be worried about sharing information through Hootsuite as a business owner.
This is because you may fear someone will access the data while in transit.
However, know that this high level of encryption keeps your data safe when in transit.
All messages, content information, and other details are encrypted.
This means only you and limited Hootsuite personnel can view the information.
No third party can interfere with the sharing and breach your account.
The platform supports TSL 1.2 encryption on the website and other pages to maintain security.
The robust encryption also reduces hacking chances and keeps you safe from scammers.
Hootsuite also encrypts all your information at rest to offer an additional layer of protection.
This data includes scheduled posts, pending messages, and much more.
All payments are also encrypted by the company and managed by organizations with PCI certifications.
This means you don’t have to worry about your credit card information being leaked or stolen.
The company uses various measures to ensure secure transactions.
Hootsuite also monitors the cryptographic landscape to offer reasonable upgrades for added security.
The company responds to all weaknesses promptly and tackles them effectively.
What’s so great is that the platform retains compatibility while making security changes.
So your user experience will not be negatively affected by transit and rest encryptions.
8. Intrusion Detection
It is no secret that people can obtain social media account passwords easily.
While you won’t experience any breaches on the Hootsuite’s end, that cannot change what happens on your end.
People from your company may leak information and user credentials for personal gain.
Hackers may also guess the password if it is weak.
You must take effective measures to protect yourself from such breaches.
Hootsuite also helps you in this case by using a robust intrusion detection system.
The company monitors logins and IP addresses to ensure no one outside your office and Hootsuite uses the account.
All Hootsuite systems also log information for enhanced security.
If any intrusion occurs, Hootsuite’s security team will effectively tackle the issue.
The platform uses mechanisms to identify network-based or host-based intruders.
Your accounts will be safe with Hootsuite.
The company also detects compromised browsers to identify where the unauthorized login has occurred.
It also prevents authentication by fraudulent users, ensuring your Hootsuite account works properly.
These measures will help stay safe and avoid data leaks.
You can rely on the safety measures because Hootsuite’s security team monitors all of them.
They also check the login records daily to ensure no unauthorized person has access to your account.
The company also has a robust firewall to prevent cybercriminals from stealing client information.
9. Disaster Recovery Measures
Many small companies don’t pay attention to disaster recovery measures.
The service is also not affordable for some startups and medium businesses.
You will not have to worry about investing in such software when using Hootsuite.
The program offers disaster recovery features to its customers for a safe experience.
All customer content is located at different data centers to ensure it is available even after a disaster.
Earthquakes, storms, and other calamities will not cause data loss.
Hootsuite backs up all data and has an effective restoration plan to recover easily from disasters.
You will not have to worry about downtime when using this social media management tool.
The company’s source code is backed up every night automatically.
Any failure during the backup is reported to the operations team.
They fix the issue promptly to ensure a smooth user experience.
It also offers additional security as you don’t have to worry about backup loss.
All backup systems are also tested every 90 days to ensure they function properly.
You can rely on Hootsuite to restore your content during disasters.
Your account management will also not be hindered due to backup failures or other reasons.
10. No Adware
Hootsuite does not display ads or promotion posts when you use the software.
This enables high security because you don’t have to worry about viruses affecting your platform.
The company also does not enable you to open third-party links that may be unsafe.
This will protect you from cybercriminals.
If you use your social media platforms directly, you will encounter adware on them.
Facebook is a prime example of a program with multiple ads.
The platform uses your search results to offer personalized promotions and suggested posts.
Some links may be unsafe, and some may simply waste your time.
These issues are eliminated by Hootsuite because of the no adware mechanism.
You can post content easily without worrying about data breaches.
The best part is that more than 800 Fortune companies trust Hootsuite.
The platform also has more than three million users.
This indicates that they are doing something right! Many reputable and famous large enterprises also trust Hootsuite with social media management.
How Long Does Hootsuite Keep Your Data?
To enhance the platform’s security, Hootsuite does not store your data permanently.
The platform uses present information to display the information when you log into your account.
It also stores messages for up to six weeks only to give you adequate time to respond.
The analytics system of the platform only stores different mentions and metrics for 25 months.
You can use them for understanding trends and producing relevant content.
The company disposes of the information securely when it does not require it.
You may also request Hootsuite to dispose of the information securely.
It can also anonymize the data so you can enjoy additional safety.
Tips To Make Hootsuite Safer
The best way to make Hootsuite safer is to report system flaws to the support team.
You should inform the platform if you notice a security issue.
The developer will fix and update the program to offer high safety.
You should also avoid using Hootsuite on unsafe computers and only log in from your office address.
This will prevent the system from blocking your access.
It is also advisable to avoid saving your social media passwords on different computers.
People may access the credentials for personal gain.
You should also avoid using various third-party services with Hootsuite.
The Hootsuite platform is safe.
It is also trusted and used by many reputable companies.
With Hootsuite, you can rely on high encryption and complete data collection and usage transparency.
Hootsuite also has a skilled security team to tackle issues and improve the software.