YouTube is looking for ways to make it easier for creators to make short video content for the platform.
The Google-owned offshoot announced some coming attractions via its corporate blog to coincide with its annual Made on YouTube event.
It should be no surprise that these changes have a heavy use of AI in the mix.
YouTube Create is a new mobile application that allows users to take videos, edit, and upload all directly from their phones.
Users can enhance their YouTube Shorts with a new feature called Dream Screen which creates images and video backgrounds via prompts to a generative AI that can be dropped directly into the users’ videos.
YouTube Studio will also get an AI overhaul with a release next year offering a generative AI assistant to help users brainstorm ideas.
Likewise, users can get suggestions for music using AI technology to search and suggest songs based on the content.
For those shorts in need of a voiceover, the AI will create a voice of your choice instead of paying a professional.
These announcements come right in the middle of fierce negotiations by the Writer’s Guild and SAG/AFTRA strikes over the use of AI in the creation of original content.
Veteran actor Stephen Fry recently learned that his voice was “stolen” for use as a narrator.
A recreation of Fry’s voice was used without authorization for a historical documentary using an AI that was trained to replicate his voice from the Harry Potter audiobooks that he narrated years ago.