Bluesky, the decentralized social network challenging Twitter, now allows post viewing without login, requiring invites for account creation while enabling post sharing via links.
Publishers can embed Bluesky posts, shared via chats or blogs.
Users control logged-out visibility but must make profiles private for full privacy, affecting Bluesky’s app and website.
Bluesky reached 2 million users, launching iOS, Android apps, implementing improved moderation, and plans for federation on the AT Protocol, anticipating diverse servers with unique regulations.
This aligns with Meta’s Threads integrating ActivityPub, allowing visibility on Mastodon and similar platforms.
Bluesky is a decentralized social network that started as an initiative within Twitter in 2019.
The project was led by Jack Dorsey, who co-founded Twitter in 2006 and served as CEO until 2021.
Bluesky became its own public benefit company in 2022, with Dorsey serving on the board.
Bluesky’s decentralized nature comes from the AT Protocol, which the Bluesky team developed.
The AT Protocol is a standard that limits corporate and governmental influence on social media platforms.
Bluesky has been growing steadily since making headlines in the spring of 2023, largely due to changes made on Twitter, now called X.
As of 2024, Bluesky has over 2.7 million users and a waitlist of over 1.9 million people.
To join Bluesky, users can either join a waitlist or ask an existing user to send an invite code.
With this new round of functionality updates, CEO Jay Graber also announced a new corporate logo in the form of a blue butterfly on a white background which is suspiciously similar to the defunct blue bird logo of Twitter.