X, the messaging platform formerly known as Twitter, is once again adding Premium features that will allow its users to hide their shame.
X announced recently that Premium customers will soon be able to “keep spicy likes private by hiding your likes tab.”
keep spicy likes private by hiding your likes tab 👀🌶️
available to Premium subscribers
Premium > preferences > early access pic.twitter.com/52eJ6r2feG
— X (@X) September 14, 2023
Several public users of the platform have been caught liking questionable posts, such as Texas Senator Ted Cruz who liked a pornographic post several years ago.
Cruz blamed a staffer for the faux pax.
Other politicians and public personalities have been called out for liking Tweets with controversial sentiments.
This newest feature follows CEO Elon Musk’s earlier decision to allow users to hide their blue checks to avoid being made fun of for paying for certification.
This newest change follows Musk’s public comments condemning cancel culture.
Musk has not hidden his desire to use the X platform to allow unfiltered content to protect users’ freedom of speech.
He has reversed several public bannings from the platform prior to his tenure for users who continued to post content proven to be false.
The most notable of these bannings and returns is former President Donald Trump.
Detractors of this strategy are clear that policing content for false or questionable content is not covered as freedom of speech.
Hiding a user’s questionable likes certainly allows them to interact with the platform without the embarrassment of being judged which is a feature Musk is betting people will want to pay him for.
With ad revenue down for the platform as much as 60%, it is clear that Musk needs something to get the company back in the black.