Wix is one of the top website builders.
Many individuals, small businesses, and large-scale companies opt for Wix to create their websites.
While Wix is comparatively easy to use, it can be quite expensive.
Why is that the case?
Let’s find out.
Why Is Wix So Expensive? (Top 10 Reasons)
Wix is expensive because it offers you a Wix editor, Wix ADI, Wix app market, Corvid engine, SEO tools, customer support, custom domain name creation, logo maker, security features, and contact management.
All of these features are excellent and raise the price of the platform.
It is not easy for any website builder to offer you such a robust solution at a cheap pricing plan.
Let’s explore each of these reasons in detail to help you understand what Wix has to offer you:
1. Wix Editor
One of the top reasons Wix is expensive is that it offers you an editor.
The best part is that this editor is incredibly easy to use.
The function of this editor is to help you customize the website design so that you can have full control over your website.
Wix Editor also offers you access to more than five hundred pre-designed templates.
You can use the drag and drop feature with this editor and personalize your website any way you like.
You can try as many combinations as possible before you select one that suits you best.
Wiz keeps updating its features in the editor, which is why the cost is transferred to the customer.
That is because adding and updating features is not cheap.
It costs a lot of money to keep such features running for a long time to come.
You can also opt for the editor to revamp your SEO plan to enhance the visibility of your website.
For example, you can change URLs with the editor, which means that your search rankings can be modified.
The functionality of this editor is highly impressive, meaning you have to pay a premium price for it.
2. Wix ADI
ADI is artificial design intelligence, which is a unique platform that enables you to use AI to create a beautiful website in no time.
Remember that the Wix Editor and ADI are in direct competition with one another.
The ADI is much smarter and quicker than the editor.
That is because the ADI ensures you do as less manual work as possible.
Because of this, you can get your website online as fast as possible.
When you use the ADI, it will ask you a few questions to understand the requirements of your business.
Once it understands these requirements, it will quickly design a website for you.
The questions the ADI asks include the name of your website, the functionality, and the various features.
This doesn’t mean that you have no control over your website.
Instead, you can control the details and appearance of your website by customizing it.
You can also use the ADI to add animations to some parts of your website.
It is one of the best features that increase the price and takes your Wix experience to the next level.
3. Wix App Market
Are you looking to grow your business with time? If you are, then one of the best features you can use with Wix is the app market.
It has all the apps you will ever need to add more functionality and features to your website.
The app market has more than three hundred applications.
You will find applications for everything here, such as SEO, survey tools, event management, and much more.
These apps are designed to provide you with complete solutions throughout your business.
Such a robust app market means that you have to pay a premium price to access such features.
This ease is incredible for beginners as there are apps that can also help you set up an online store in no time.
Even experts can make use of these apps to take their websites to the next level.
The app market is one of the top features of Wix and justifies the price tag you pay for it.
That is because it is not easy and affordable to have an app market with hundreds of apps that will make running your business easy.
4. Corvid Engine
Another great feature that Wix offers is the Corvid engine.
The Corvid engine helps you build some of the most advanced web applications.
You can use it to create websites and applications from scratch.
Corvid is a code editor and open development platform for creating professional apps.
The best part is that you don’t need a separate server for this task.
That is because the engine is cloud-based, and Wix will do everything for you on its behalf.
If you want to enable the Corvid engine, you can do it from the Wix editor.
The great thing about the Corvid engine is also the automation level.
You can use it to automate your website, applications, and other functionalities easily and efficiently.
Offering such an extensive engine is not an easy task, as it takes an expert to develop such an engine.
This increases the cost for Wix.
5. SEO Tools
SEO is the backbone of any website, as it helps you become more visible on search engines.
Wix is expensive because it comes with some of the best SEO tools you can use to enhance your visibility and help your website rank high.
The best part is that these SEO tools are easy to set up.
All you have to do is answer some basic questions about your keywords, location, and website.
After that, the tool will work its magic to help you become more visible.
In the long run, it will help you stay ahead of the curve and become better than your competitors.
Wix will also help you create many individual metatags by default for your website.
The metatag will describe your website accurately to search engines.
This will make it incredibly easy to take out relevant information without much hassle.
Such ease and convenience mean you will be paying a premium price for using Wix, and rightly so.
When you get a complete solution for your website, the platform is worth it in the long run.
6. Incredible Customer Support
Customer support is one of the most important services for any business.
After all, if you are stuck and need help and the company doesn’t come through, then what are you paying for?
That is why the price is justified because the customer support that Wix offers to its customers is excellent.
They have an extensive network of customer support solutions.
You can contact Wix through live chat, phone, tickets, and emails.
Once you get in touch with their customer support, you will find that they have extensive knowledge about everything Wix has to offer to its customers.
You will receive step-by-step guidelines on how to troubleshoot issues and solve them.
Sometimes, they might even send you video tutorials so that you can understand more easily all the steps you need to take to get a task done.
They also do a callback in case you have been waiting a long time for your turn.
Training staff with such knowledge and running a team of extensive customer support setup is not cheap.
It costs a lot of money, and customers in a way have to pay for these costs.
The price tag is worth it when you know you will get help whenever you require it.
7. Custom Domain Name Creation
When you use Wix, you have the freedom to create your custom domain name.
You also have the option to import the previous domain name that you own under Wix.
When you do this, it will help you build your brand.
It will also allow you to distinguish yourself in the market and stay ahead of your competitors.
You can build a brand with a unique domain name that will help you stay ahead of the curve.
Offering a domain name is not affordable, as you can see from the pricing of companies that only offer domain services.
If you want to have this service included in your website builder, then you will have to pay the additional cost.
This is one of the reasons Wix is expensive, but whatever you get is high value for your money in the long run.
8. Logo Maker
Wix also has a logo maker for businesses that are just starting out or the ones looking for a makeover to their existing logo.
The logo maker is an incredible feature that will allow you to design a personalized logo for your business based on a few questions about the business domain and preferences.
This doesn’t mean that you can’t tweak or personalize the logo according to your needs.
Once Wix creates a logo for you, you have the option to customize it in any way you like.
For example, you can easily change the size, font, color, and other aspects of your logo without exerting much effort.
If you are a new business just starting to create your website, then the logo maker will come in handy.
You will save hundreds of dollars as professional logo makers charge a lot for creating logos for businesses.
That is why when you compare the price of Wix to the price of the services you can get separately, it is not a lot in the hindsight.
By offering all these services in one place, the platform is in a way helping you save money in the long run and increase your ROI.
9. Security Features
Website security is one of the most important features of your website because cyberspace is filled with threats.
For example, cybercriminals can hack your websites, cause data leaks, or invade your devices to take out your personal information.
This means that if your website is not safe, customers will avoid using it.
Also, Google ranks unsafe websites lower in the ranking, so your content will not be able to reach your targeted audience.
The good thing is that Wix has many security features that come with its website builder so that your website is safe and secure for a long time.
One such feature is the SSL certificate.
These certificates are important to ensure the integrity and security of your website data.
SSL certificates enhance safety, and when customers see this, they will feel safer when using your website.
It will also protect the personal information that they might enter into your website, such as payment information.
That is why it is crucial to have the best security features on your website.
Wix guarantees that your customers feel safe at all times and their data is protected.
They provide these services and charge a high price, which is justified.
That is one of the reasons Wix is so expensive.
10. Contact Management
If you have a large business, then you understand how challenging it is to manage all contacts in one place.
Wix offers holistic contact management.
This means that you can manage all your contacts from one platform without much effort.
The contact management feature is there to help you stay organized as a business.
If you don’t have the contacts of your clients and customers in one place, it can be difficult to get in touch with them.
Wix solves this problem for you with their robust contact management feature.
You can access all your contacts from a single platform, which is why contact management has never been easier.
Such incredible features make Wix an expensive platform, but they do try to make it worth it for your business.
You just have to weigh the pros and cons with the price and decide what is important for your business.
What Businesses Would Benefit The Most From Wix?
Now that you know why Wix is so expensive, you might be wondering what kind of businesses will benefit the most from it.
The incredible layouts of Wix are designed for online stores, restaurants, small businesses, artists, photographers, musicians, and much more.
That is because these layouts are also optimized for mobile use.
You can also spice up the layouts even further by selecting some great apps from the Wix App Market.
The best part about Wix is that you get lots of freedom for your small business.
That is why if you are a small business looking for a standard website design, then Wix is a perfect choice.
Is Wix Easy To Use?
One of the features that many people like about Wix is its user-friendliness.
That is because it caters to users of all levels of technical expertise and experience.
For example, if you are a complete beginner, you can opt for the Wix ADI to begin your website-building journey.
Most users feel comfortable with using the standard Wix Editor that comes with the platform.
The drag-and-drop feature makes it easy for you to customize your website in the way you like.
It will also give you complete control over the functionality and aesthetic of your website.
Can I Create An Online eCommerce Store With Wix?
If you want to create an online store for your brand, Wix can help you do that too.
That is because it has many incredible features with the eCommerce plan.
For example, there are no limits to the number of products you can sell and recover abandoned carts from users.
You can also use the commerce plan of Wix to sell event tickets, take orders, accept bookings, and much more.
The best part is that you can compare what Wix is offering with other platforms and then make an informed decision.
It will help you understand which platform will offer you the most value for your money.
Does Wix Offer Marketing Solutions?
With a plethora of other features that Wix has under its wing, the platform also offers marketing solutions to its customer.
Wix’s marketing solution is known as Ascend, and it combines social media content, email marketing, invoices, contacts, and more.
You can create content and send it to your audience in quite a less amount of time.
The email builder is also simple to use, and it will allow you to create eye-catching messages that your customers can easily engage with.
In the long run, this will help you increase your email click-open rates.
Wix also offers different templates for you to use from.
Every brand is different, and the variety of templates will help you choose the one that fits your brand the best.
Besides that, you can connect the platform with any other email marketing platform you already use.
When you integrate these apps, it will help you track analytics and progress to ensure you can come up with the best marketing campaigns for your brand in no time.
Wix is an incredibly flexible website builder that allows you to create customized websites without hassle.
It is one of the most user-friendly CMS available for beginners and experts.
Such an amazing website builder does come with a premium price tag.
Wix is expensive because it offers you some of the best features that you might not find on other website builders.
Providing such extensive features and services increases the cost for Wix and the customer.
If you weigh the pricing with the features that you receive in each plan, the pricing is justified.
In the long run, you will get many benefits from opting for this website builder and get a high return on your investment.