Bose is globally known for its speakers and home audio systems.
They excel in producing a professional audio outcome, automobile sound systems, and noise-canceling headsets.
Bose sound systems come at a relatively high price point compared to other sound systems on the market.
Let’s discuss the ten major reasons for the expensive pricing of Bose products.
Why Is Bose So Expensive? (Top 10 Reasons)
The primary reason Bose is so expensive is its use of advanced technology to produce excellent sound quality.
Apart from the technology, they also invest heavily in research to ensure the availability of the latest market trends for their customers.
The other factor that increases the price of Bose is brand awareness, which is becoming a high priority among both professional businesses and homeowners.
However, the expensive pricing of Bose does not completely depend on advanced technologies and research.
There are several other factors that increase the overall pricing of Bose products.
1. Research And Development
Bose spends heavily on research to produce excellent products using advanced technologies.
The R&D of the company is one of the primary reasons behind the high pricing of Bose products.
They have a team of high-end engineers and researchers who are responsible for maintaining the quality of their products.
The research team closely examines the quality of their previously launched products to innovate the development process.
Bose also re-invests earnings on the research team, enabling them to create better products one step ahead.
Thus, eliminating all the previous techniques used.
Each new invention or innovation has a direct impact on retail prices.
Also, Bose analyzes customer complaints and uses many resources to solve issues.
They focus on customer feedback closely and take necessary actions to improve the quality of their products.
For this, they spend heavily on the development teams to target key aspects in producing better products.
This heavy spending on the development teams also leads to the high pricing of Bose.
Bose’s quality research results in internal complications of the products.
The company also ensures the safety of its products by patenting the ideas behind the newest technology.
This helps them protect their latest products from competitors.
2. Advanced Technology
Bose believes in using high-quality raw materials combined with advanced technologies to produce a better sound quality rather than increasing the size of the speaker.
Dr. Amar Bose, the owner of Bose, also stated that sound quality has been the company’s priority rather than the speaker’s size.
Bose is always at the forefront in adopting advanced technology and implementing it first.
It is also one of the major reasons for the significant pricing of Bose.
Bose focuses on creating a compact design with the help of Bose Open Audio technology in their devices.
This reduces the size of the product and increases its sound quality.
The brand has patent rights on several advanced audio technologies, which also results in the high pricing of the Bose products.
Bose also produced many audio technologies and implemented them on their products to improve sound quality over the years.
3. Marketing And Branding
Bose marketing and branding also increases the overall retail prices.
In 2021, Bose spent around $100 million on print, national TV, and digital ads.
They market their products on more than 250 media platforms and invest heavily in premium ads.
Bose has designed sophisticated showrooms to showcase their products.
The company creates a huge online presence to design high-quality advertisements that attract more traffic.
Bose just doesn’t place their speakers everywhere to showcase their design.
In fact, they create a proper listening environment on-site to ensure customers get completely aware of their products.
It enhances the customer’s purchasing journey and results in more sales for Bose.
For this reason, they have to spend a handsome amount which directly impacts the overall pricing of the Bose products.
The reputation of Bose’s marketing strategy is excellent as they focus on branding and spend a significant amount on it.
People wait for the release of Bose products like they do for other brands.
This is all because of the strong marketing strategies that Bose implements.
However, it increases the overall pricing of the Bose products and makes them expensive.
Bose products offer a wide range of features as compared to other similar products.
It is one of the major reasons for the high pricing of Bose products.
They always deliver excellent features due to the high user expectations.
Also, one of the common reasons for its expensive pricing is the new features they offer.
Let’s have a look at some of the key features of Bose products.
A. Battery Life
Bose claims to provide a battery life of more than 10 hours when fully charged.
When using Bose products in a noisy environment or at a higher volume, they lose their battery level slower than other similar brand products.
The battery lifespan of Bose products is about 500 charge cycles, which is something excellent for a headphone.
B. Wireless System
Bose wireless systems are versatile and easy to install as you don’t need any wires to connect them.
They are easily added to your existing wireless networks in a few seconds.
Bose sound systems have a higher frequency to connect even when placed at a higher position.
C. USB Connectivity
Bose provides a USB port on its products.
It is incredibly beneficial as you can charge your phones if you have a Bose speaker installed in your vehicle.
You can also play your media files by just plugging in your phone.
It can simultaneously charge the phone and play music.
The connectivity of the products is good and instantly connects you to the media files on your smartphones.
D. Bluetooth Connectivity
Bose products come with Bluetooth connectivity options that help to link devices easily to the system.
It also enables hands-free calling, listening to music, and streaming
In most cases, the sound quality from Bluetooth connectivity is not good.
However, Bose sound systems produce excellent sound quality, which is one of the major reasons people prefer installing Bose systems in their vehicles.
E. Noise Canceling
Bose noise canceling features reduce surrounding sound digitally.
Bose top-of-the-line and over-the-ear headphones are currently the best noise canceling products.
These headphones have extra padding over the ear and adjustable ear tips that help avoid surrounding noises.
They are embedded with 11 levels to control noise cancellation, which works great on a call.
These advanced features added to the Bose products increase prices and make Bose products a lot more expensive as compared to other similar products available in the market.
Bose products are well known for their durability.
Their build quality is strong enough to bear any bumps or hits.
Bose systems have a physical limit but are still much more durable than other products on the market.
Bose products are not highlighted for their cool looks but for their sound quality and durability.
The durability factor of Bose products is another reason behind such high pricing.
Bose stitch leather headband, embed aluminum ear cups, and lambskin ear pads.
These components add to the durability factor, resulting in a more premium feel for their headphones.
Bose uses good quality raw materials to make their products durable from damage, and for that reason, they charge high prices.
6. Sound Quality
Bose creates better artificial sound quality as compared to its competition.
Bose uses paper cones in their sound systems to achieve supernatural sound.
They spend a heavy amount on studying how the brain recognizes audio and then creates an environment to make it feel natural.
Bose understands the likes and dislikes of people when enjoying music.
To create such speakers, they develop a quality sound that appeals to the masses.
Their products produce sound quality in a way that impresses people automatically.
The crisp sound quality is another reason behind the expensive pricing of Bose products.
Anyone who enjoys music will easily fall in love with the sound quality as it brings a rumble and thumps to mixes with a pretty neutral audio profile that is convenient for most audio genres.
7. Human Resource
A huge workforce is one of the major reasons for the expensive pricing of Bose.
The production of high-end sound systems is mostly hand-assembled.
This requires Bose to hire a large workforce that is capable of handling the massive production demands.
Sales and marketing teams take care of all the sales targets of Bose products.
Their highly qualified marketing teams strategize to reach out to more audiences, and the sales teams are involved in getting the sales on point.
This process requires a large workforce and impacts the prices.
Bose also set up on-site and off-site marketing strategies to advertise its product.
They do this with the help of great marketing and sales teams who utilize different tactics to ensure sales of new launches.
8. Supply Chain
The supply chain is one of the significant factors for the expensive pricing of Bose products.
The shipment and customs clearance costs affect the pricing and increase the overall cost of the products.
Most of the time, the supply and demand of Bose products also affect the retail prices.
In the early 2021s and late 2020s, the demand for Bose products increased significantly.
The company could not cope with the increasing demand, and prices increased.
There were various reasons for the supply and demand issues.
One of the major ones was Covid 19.
However, the company was later able to supply the products in a larger quantity and meet the demand.
The hike in prices remained in place and never went down.
9. Customer Experience
Bose’s main motive is to improve the customer listening experience in every possible way.
The owner himself claims that Bose audio products provide you with the experience of listening to music on an entirely different wavelength.
The focus on the listening experience and the distinguished audio technology is also one of the significant reasons behind the high pricing of Bose.
A great focus on customers’ listening experiences is another major reason customers are more attracted to Bose products.
The other reason behind Bose’s success is that they always exceed their customer expectations through audio quality.
The brand has gained so much fame as the people themselves are ready to spend such a large amount on their sound systems.
Bose keeps an eye on customer feedback and improves its products according to them.
Customers’ feedback helps Bose offer high-end products using advanced technology and methods.
However, the continuous innovation from customer experience and feedback results in high pricing of Bose products.
10. Evolution Of Products
Bose started integrating sound systems in vehicles and laptops over time.
They evaluated over time and paid attention to continuous innovations.
The company spends heavily on testing the latest technologies in their products to ensure their products align with the world’s technological evolution.
To make this happen, Bose continuously works on the evolution of its existing products and new launches.
Are Bose Products Overpriced?
Yes, Bose products are highly overpriced.
The main reason behind the expensive pricing is the sound quality they offer and the durability of their products.
You will always find the most trending sound technologies in the Bose sound systems.
However, you can search for other products in the market if you can compromise on the sound quality and need a more affordable option.
1. Sennheiser HD 4.50 BTNC
Sennheiser is well known for generating great sound quality throughout its listing.
The major impactful product is HD 4.50 BTNC.
It is the perfect option for chord-free listening with smart devices.
- NoiseGard’s active noise cancellation improves the listening experience.
- It has aptX technology and Bluetooth 4.0 to produce amazing wireless audio quality.
- It provides battery life of up to 19 hours even when the NoiseGard and Bluetooth are active.
- The product also comes with a cable for people who want to enjoy the high-quality sound.
These headphones have been available in the market for a long time because of their sound quality.
The excellent sound quality and efficiency is the major reason behind its success.
2. Sonos Roam
Sonos Roam is among the best portable Bluetooth speakers available on the market.
It is well-known for generating powerful sound.
Also, it has excellent connectivity, smart home control, and a rugged design.
- Waterproof, durable, and lightweight are the highlighting features that this speaker offers.
- It provides a battery life of up to 10 hours.
- It has automatic Trueplay tuning to provide an astonishingly perfect and clear balanced sound experience.
It is ideal for outdoor uses and traveling due to its bass-heavy audio performance.
Sonon Roam is powerful enough to cut through wind noise.
However, it lacks active noise cancellation in most cases.
3. Samsung HW-S61B
Samsung’s sound bar is everything a user wants to experience in a single soundbar.
Four five-inch-long woofers comprise this device to produce a powerful sound.
- It has a built-in Alexa voice assistant that commands your soundbar to play your favorite songs.
- It uses Q-SYMPHONY to flood your room with perfectly synchronized and fully immersive audio.
- The product has Wireless Dolby Atmos placed to avoid the use of HDMI cables.
It is a compact built frame that is easily adjusted anywhere.
However, the product’s playback time is low, which can be an issue if you have a habit of long listening hours.
Which Is The Most Expensive Bose Product?
The 55″ Video Wave III Entertainment System is the costliest Bose product on the market.
It doesn’t need external subwoofers, speakers, and wires as it uses internal Bose technologies to produce great sound.
Apart from Video Wave III, there are other expensive products available.
Let’s have a look at the four other expensive Bose products.
- Acoustimass 10 Speaker System with Onkyo Receiver.
- Cine Mate 1 SR Home Theater Speaker System.
- Lifestyle 135 II System with Sound Touch Wireless Adaptor.
- Lifestyle 535 Series II Home Entertainment System.
Are Bose Products Worth Purchasing?
Yes, they are worth the money even at such high prices because of the sound quality Bose audio products provide.
Bose’s product quality is excellent and utilizes the latest technologies to ensure sound quality.
What Are Different Types Of Bose Products?
Bose audio products are among the most high-end products available in the sound system industry.
Bose mainly works on advanced technologies to generate realistic sound.
There are various types of audio products that Bose offers.
Let’s have a look at some of them.
1. Bose Frames Tenor
Bose Frames Tenor is a pair of smart audio sunglasses having small 16mm speakers that transmit sound to your ears.
Reasons To Buy
- It enables you to hear both surrounding sound and music.
- Sturdy and comfortable product to carry or wear.
Reasons To Avoid
- No great bass.
2. Virtually Invisible 791 In-Ceiling Speakers II
Bose Virtually Invisible 791 Series II In-Ceiling Speakers uses Stereo-Everywhere technology to produce full sound covering the whole room with no drop-offs.
The cost of Bose’s ceiling speaker is more than $100.
Reasons To Buy
- Can handle up to 100w each.
- Easy to install.
Reasons To Avoid
- Requires extra space on the ceiling to hide wires.
3. L1 Compact Portable Line Array System
Bose has designed the L1 Compact Portable Line Array System to remove the bulkiness of sound systems when using them in a compact space.
The product is an excellent choice for people searching for systems that could produce top-quality sound.
Reasons To Buy
- It is portable.
- Very lightweight.
Reasons To Buy
- No built-in reverb.
Bose products are more expensive than most other similar brand products.
However, the sound quality these products offer is of great quality.
This is because Bose spends a lot of money on research and product development.
These factors also add to the expensive pricing of Bose.