Samsung has been one of the best TV manufacturers globally.
They specialize in creating smart LED TVs that offer the best value to their customers.
However, they come at a significant price.
Let’s discuss the ten reasons for the expensive pricing of Samsung TVs.
Why Are Samsung TVs So Expensive? (Top 10 Reasons)
The major reason for the Samsung TVs being so expensive is the use of the latest technologies.
Samsung spends heavily in its R&D department to introduce the latest technologies in its smart and traditional LED TVs.
Also, the internal and external components of the Samsung TVs add a significant amount to the overall pricing of these TVs.
Samsung launched its first smart TV in 2009 and left behind every other brand in a short time.
While other brands might specialize in specific areas of a smart TV, Samsung masters it all.
Other factors become the reason for the overall high prices of Samsung TVs as well.
1. Research & Development
Samsung launched its first 55-inch TV in 1998 and has been keen to compete with other brands with the help of game-changing research.
This allowed the brand to separate itself from the competition.
The main idea behind the launch of projection TVs was to transform the television market from analog to digital.
Soon, the brand was able to launch its first LED TV in the early 2000s.
They formulated the idea of wall-mounted TVs and were able to popularize it with solid marketing backed by research.
Currently, there is no competition between Samsung LED TVs with any other brand in the market.
How did they make this possible?
It was solely because of research.
Recently, Samsung marked its highest ever investment in the R&D department in a financial year with about 13.73 billion dollars.
This will surely become the reason for the increased prices of Samsung TVs in the upcoming years.
Features are one of the significant addition to the overall pricing of Samsung TVs.
Samsung has always been keen to make their TVs feature-rich to win the competition.
This has also been another major reason for their success as a brand.
Here are some of the features Samsung TVs offer.
A. Diversified Content
Samsung smart TVs allow you to enjoy a diversified range of content without issues.
You will be able to run VOD applications like Amazon Prime, Netflix, etc., by connecting the TV to the internet.
The HDMI box also allows you to watch channels of foreign countries with the help of a connected network.
This feature is available in almost all Samsung TVs, including the Samsung OLED, QLED, LED, and LCD.
B. Alexa Compatibility
The Alexa compatibility feature allows you to control your TV with your voice.
This can be done by connecting the TV to the Alexa compatible remote with the help of an internet connection.
The feature is only available in some of the most advanced TVs with even a higher price than other TVs.
C. Easy User Interface
Ever since Samsung launched its first Smart TV, the brand has been working to make the interface easier for the typical user.
The TV design is simple, and the internal interface works with easy built-in software.
The easy user interface makes it simple to utilize every feature the TV offers.
You will also be able to tune the TV without any issues.
D. Quick Search Options
The quick search option allows the user to find the content on the internet with a simple search.
This can be done on video-watching platforms like Netflix, YouTube, Daily Motion, etc.
This feature is only available on smart TVs.
E. Auto Adjustments
Auto adjustments of brightness, sound, etc. are surely one of the best features offered by Samsung TVs.
However, you will have to turn on the auto adjustments mode for specific settings to utilize this feature.
Samsung TVs also allow you to tune the channels automatically.
You just need to set your preference and set the TV to auto-tuning, and the TV will set itself up without any issues.
F. Sound Bars
The built-in soundbars feature adds real value to the overall quality of the TV.
Samsung’s internal sound system is strong enough to produce quality sound that can give you a cinematic effect.
The quality of the soundbars gets better with the increase in size.
G. High Resolution
The high resolution of Samsung TVs is another great feature that separates Samsung from other brands.
The 8K ultra HD display gives you an immersive experience while watching your favorite movies, songs, and other content.
The glass used for the production of Samsung TVs is also of good quality.
This improves the picture quality while protecting your eyes from harmful radiation.
3. Diversified TV Categories
The diversified TV categories that Samsung offers also add to the overall pricing of the Samsung TVs.
Samsung is currently selling TVs in multiple categories that people can purchase according to their preferences.
Here are some of the categories in which Samsung is currently selling TVs.
A. Samsung OLED TVs
The Samsung OLED TVs offer the best picture quality among all the other categories.
These TVs use organic light-emitting diode technology to produce crystal clear pictures on the screen.
The average price of these TVs is around $2,500 which might change according to the change in size.
B. Samsung QLED TVs
The Samsung QLED TVs work on the technology of quantum light-emitting diode.
These TVs are primarily available with smart functions only.
C. LED TVs
LED TVs are one of the specialties of Samsung.
They have an established name in the market when it comes to LED TVs.
Samsung also uses the light-emitting diode technology to produce LED TVs, similar to all the other brands.
However, the added features in the latest LED TVs like the Alexa compatibility, smart features, WiFi availability, etc., separate it from other brands.
D. Lifestyle TVs
In this category, they sell TVs that are customized according to users’ preferences.
Users can get premium options for their gardens, launches, gaming rooms, etc.
Samsung even provides TVs for small desks that can be set up with wireless connections at different locations.
Considering the diversified categories that Samsung is currently operating in, it is necessary to have the available production units and workforce.
This adds a significant price to the overall pricing of the TVs as well.
Another major thing that adds to the pricing of the Samsung TVs is the overhead marketing costs.
Reportedly, Samsung spent over $100 million to market their TVs last year.
This is a significant amount considering the marketing spend reports of other TV brands.
Since Samsung focuses more on the research part of the products, they have to convey the message to the customers in a unique way.
The brand creates video ads that convey a brand story to the audience with creative storytelling.
Samsung also partnered with some of the most significant football leagues and clubs in the past few years.
This helped them in gaining excellent exposure to the world.
Also, it helped them gain record sales during the financial year of 2018 when they partnered with the UEFA champions league.
Samsung has recently started focusing more on the digital and social platforms as they do on the front media.
This will surely increase the sales in the upcoming years.
The fast processing time and the reduced time lapse between the pictures is another specialty of Samsung TVs.
The brand has constantly been improving the performance of the TVs with innovative technologies.
These advancements play an essential part in increasing the prices of Samsung TVs.
The latest Samsung TVs offer Quad-core processors that help increase the overall efficiency of the products.
With optimized speed and fast load time, you can enjoy multitasking and running games that require more processing power.
The multi-cores in the processors reduce the risk of overheating and allow you to enjoy watching for long hours.
This means more interaction for long hours without any losses.
Considering their internal and external built quality, Samsung is undoubtedly one of the most reliable TVs available in the market these days.
Samsung spends a huge amount on improving the components of the material and installing relevant built-in software that makes it the most reliable.
Samsung TVs generally last around eight to 10 years if you take proper care.
They also come with a checking warranty of one year to check if there is an issue with the built-in manufacturing of these TVs.
7. Internal Components
Since the start, Samsung has been using quality parts for manufacturing their TVs.
The quality components used for their manufacturing play an essential role in their long lives.
At the same time, they increase the prices significantly.
Here are the major quality components Samsung TVs use.
The bezel holds the entire TV structure to a well-rounded shape, almost invisible to the viewer.
This gives the viewer a seamless experience since they only have a substantial sizeable rounded screen in front of their eyes.
B. Optical Sheet
The optical sheet in front of the LED display gives a uniform brightness to the screen.
The component makes the picture a lot more crisp, giving users a quality viewing experience.
C. Bottom Chassis
The internal hardware component used within the TV screen helps hold the front screen of the TV.
The component is made of high-quality optical material that is very expensive.
The motherboard of Samsung TVs consists of more than 1,200 semiconductors, cooling fans, a quad-core processor, and other micro components.
E. Smart Real Engine
Smart Real Engine is the most expensive component of Samsung’s smart TV.
This product acts as the brain of Samsung TV and significantly separates it from the competition.
F. Power Board
The supply board converts the electrical energy received from electrical sources to thermal energy that keeps the TV on.
It supplies power to every part of the TV and plays an integral role in the improved performance of Samsung TVs.
These are some of the significant components that Samsung uses in their TVs.
Other components like the tuner, light sensors, Bluetooth, WiFi module, quad stands, operation touch buttons, etc., are also included.
They all play a significant role in making the overall pricing of Samsung TVs expensive.
8. Built Materials
Unlike other brands, Samsung uses aluminum for the manufacturing of their TVs.
The material has tons of major benefits but comes at a higher cost.
The use of aluminum for Samsung TVs makes them more heat resistant.
These TVs are also easy to clean and can look new even with the slightest cleaning.
The wall mount can hold up to 200 kg (around 441 lbs) weight, increasing the efficiency of the overall weight-bearing capacity for a wall mount.
It is made with metal, which makes it a lot more rust-resistant as well.
The metal stand of the TV is ultra-slim, which enhances the look if you are planning to place it on a TV.
Despite the tons of internal and external components, Samsung TVs are incredibly light in weight.
The slim design, metallic body, and color shades improve the look of the location where you place the TV.
However, Samsung has to spend a significant amount to make this happens.
They do this by using some of the most innovative features and design technologies.
The product designers and electronics engineers join their heads to develop these excellent design TVs.
The Samsung QLED TV gained popularity in the consumer market in a short period only because of its quality design.
The TV has a brilliant shape with rounded edges hidden from the viewer using a Bazzle.
This is only a single example among many seamless designs offered by Samsung.
They only make this happen by spending millions of dollars on their workforce, technology, and products, which adds to the pricing and makes Samsung TVs expensive.
Accessories are another major factor that plays an important part in the expensive pricing of Samsung TVs.
Unlike their smartphones and other electronics items, Samsung provides many accessories with the TV.
Here is a list of a few of them. (The list is the overview of accessories Samsung TV provides. Some of the TV models might or might not include them.)
A. Streaming Stick Or Box/HDMI Box
During the period 2016 to 2020, Samsung provided free content streaming services to the people who purchased Samsung TVs.
The models sold during that period had a free streaming stick included in the package that allowed the user to stream online content.
Now Samsung is providing a free streaming service via Samsung TV plus feature.
This makes them include the One Connect Box in all smart QLED TVs.
However, this accessory is not available in conventional Samsung LED TVs.
Samsung TVs come with remotes that users can use for general purposes.
This includes their usage on the One Connect Box and the TV.
C. Cleaning Supplies
You might not consider cleaning supplies an accessory, but they are included in the box.
The clean duster with a cleaning chemical allows you to clean your Samsung TV without exposing it to the water or dust.
D. Cable Organizer
The cable organizer helps you set up all the cables to their specified connections with the help of a smart connection.
Whether you are using a gaming console or streaming content via an HDMI box, the cable organizer will allow you to set up all the wires correctly.
The number of accessories that Samsung offers only adds to the pricing and makes it expensive.
How To Improve Reliability Of Samsung TVs?
The USB ports and backlights are often the first to malfunction if you don’t take proper care of your Samsung TVs.
Here are some tips to use them appropriately to increase their life span.
1. Always turn off the TV’s switch when it is not in use.
2. Avoid using the TV constantly for long hours.
3. Protect the TV from dust.
4. Try mounting it on a wall.
5. Clean the TV regularly.
6. Get it serviced by a professional.
This way, you can make the Samsung TV even more reliable and take good advantage of the price you are paying for the purchase.
Are Samsung TVs Worth Purchasing?
Even though Samsung charges a slightly higher amount for their TVs, they are surely worth purchasing.
Considering the price, some people have a doubt in mind about whether they should purchase Samsung TVs or not.
To get a clear and straightforward answer to this question, you should simply compare the price with Samsung’s features and quality.
Although other brands are less expensive than Samsung, they do not have the quality that Samsung offers.
When purchasing electronics items, you should always prefer quality over prices.
When it comes to quality, Samsung is surely the best.
Is Samsung The Most Expensive TV Brand In The World?
No, Stuart Hughes is currently the most expensive TV brand in the world.
The brand is famous for selling the most luxurious electronic items and charges huge amounts for their products.
Samsung is the fourth most expensive TV brand in the world.
Here is the list of the top four expensive TV brands.
1. Stuart Hughes
2. The Titan Zeus
Samsung TVs are surely one of the most expensive brands in the world right now.
However, they also offer the best products in terms of quality, design, and smart features.
If you are considering a quality product, you should surely purchase Samsung TVs.
But if affordability is the issue, you should consider other brands like TCL, Sony, etc.
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