Most store owners struggle to find their Etsy shop URL since the procedure for finding it is entirely different from most other eCommerce marketplaces.
Although the URL of your shop’s home page is the original link to your Etsy shop, most people try to avoid using it because it looks unnatural.
If you have been avoiding using that URL, you are doing the right thing as there is an easy way to find an Etsy shop’s exact URL.
What Is My Etsy Shop URL?
You can simply get your Etsy shop’s URL by typing either of the following in your browser:
Whether you are using the URL link for filling out a form or for other documentation purposes, this is your official URL.
You can also shorten it with the help of different third-party applications, but if you are using it for any official documentation purposes, you need to keep the URL the same as the one Etsy provides you.
Can I Change My Etsy Shop URL?
Yes, you can change your Etsy shop’s URL.
However, you will have to change the shop’s name to change the URL.
Your shop will completely vanish from Google’s indexation once you change the URL.
This can lead to a significant reduction in your shop’s traffic and reduced sales.
This is why we don’t recommend it.
In case you are just starting out and have not had enough time to brainstorm a proper shop name, changing it is a good option.
To change your Etsy shop URL, you need to take the following steps.
- Log in to your Etsy Shop Manager.
- Select Settings.
- Tap Info and Appearance from the Settings menu.
- Click Change Name next to the shop’s name.
- Type the new name of your shop.
- Click Save.
Your shop’s URL will be automatically changed once the new shop name is entered and saved in the shop manager.
On the other hand, if you are looking to remove Etsy’s primary domain from your shop’s URL, you cannot do so.
Since your shop is hosted on Etsy, it will always be a subdomain of the existing domain.
How To Find My Etsy Listing ID?
The listing IDs can be found in the URL of the listing.
On Etsy, the listing URL has the format: https://etsy.com/listing/listingID.
The last part is simply the listing ID that is unique according to the shop and listing.
Since the URL is indexed on Google, Etsy keeps it completely different from other listing URLs and does not allow sellers to change it.
There is no chance of entering your targeted keywords in the URL of your listing.
Although they will be added there, the unique referral ID will completely ruin its optimization.
What Are Etsy Referral Links?
Referral links are a great way to make passive income with your Etsy shop.
You can refer another eCommerce seller with your referral and earn some free listing credits.
However, it comes with a condition.
The person who received a referral from you must not have received referrals from other people before.
You can find your unique referral link on your website’s home page.
This link can be used to refer via social media platforms, emails, or direct messages.
Whenever someone creates an Etsy shop using your referral, the person will be allowed to list 40 items for free.
At the same time, you will be earning some free credits as well.
How To Make Your Etsy Shop Appear On Google (5 Ways)
Making your Etsy shop and listing appear on Google is not an easy job.
You will have to follow some optimization techniques to get the job done.
You could also opt for paid promotions.
However, following all the ranking strategies still does not guarantee your rankings on Google.
The ranking completely depends on the Google algorithm.
If you follow all the ranking techniques, there will be chances for better rankings.
Here are five easy ways to help your shop and listings appear on Google.
1. Use Relevant Keywords
Keywords are the key to search engine rankings.
Whether you are trying to rank an article, a web page, an entire shop, or a single listing, you need to pay special attention to your keywords.
The importance of keywords is even more significant when it comes to eCommerce businesses.
Almost all of your new customers will be searching for relevant keywords to make their purchases.
This makes it highly important for you to find out relevant keywords for your niche.
To find relevant keywords for your Etsy shop, follow the steps below.
- Figure out your customer’s persona.
- Brainstorm a list of queries that your customer might search.
- Get inspiration from some of the free keyword research tools available, such as keywordtooldominator.com or Keyowrd.io to filter out keywords from your brainstormed ideas.
- Opt for keywords that have low difficulty but generate high volumes.
- Make sure the keyword has the purchasing intent from the searcher.
Spend some good quality time on your keyword search before you finalize a selection for your shop.
This is the most critical step to operating a successful Etsy store.
Once you have finalized your list of keywords, the entire listing must revolve around that particular keyword.
If it does not, there is no point in targeting that keyword.
However, targeting that particular keyword never means you should stuff keywords everywhere.
The idea, intent, and content should revolve around your targeted keyword, and you must avoid keyword stuffing.
2. Target Less Competition
You should target less competition if you are new on Etsy.
If you have already spent some time, you can afford to take some calculated risks to attract maximum traffic.
Targeting less competition means your targeted product must have fewer sellers selling that particular product.
However, less competition does not mean you should completely ignore the demand factor.
E-commerce business requires a good amount of research.
You need to spend proper time on product research to find products that have less competition but are in high demand.
After finding those products, you also need to ensure that your targeted keywords have lesser search queries on Etsy.
This will give you an edge when you are finally working on the Google ranking.
3. Create Relevant Content
Relevant content is the key to your shop’s listing on Google.
Your content should address your searcher’s needs.
You can do this by creating content that revolves around purchasing intent of your searcher.
For this purpose, you need to create a copy that attracts the buyer and prompts them to act, i.e., instantly purchase that product.
Even if you get a single purchase through Google search or Google product listings, Google will start preferring you over other listings.
This will increase your rankings even more on Google.
Your title should also meet the searcher’s intent.
It should have relevant keywords at the start and terms like buy, purchase, shop, etc. must be included as well.
To create better content, here are some things you should be aware of:
- Your target customer.
- Customer’s needs and desires.
- The age group of your customer.
Ask these questions to get more insight into these driving factors.
- What are you selling?
- What benefits will your product provide to the buyer?
- At what price range are you selling?
These questions will give you a better understanding of your ideal customer profile.
Once you have narrowed down these factors, you should create content revolving around it.
Remember, content creation is the single most crucial factor in ranking on Google.
You should spend a lot of time and be accurate with it.
4. Have Better Ratings
Ratings are an important ranking factor for ranking on Etsy and Google.
You should pay special attention to your customer’s satisfaction.
This will play an essential part in your Google ranking.
If you are new on Etsy, you can do the following things to help you gain good ratings.
- Add small gifts to your package
- Offer refund if your customer is not satisfied
- Add a thank you note in your package
Good ratings also bring more customers from Etsy itself.
People prefer purchasing from trustable sellers who have a track record of satisfied customers.
However, if you already have established rankings, you don’t really need these tips, but they can be a nice reminder.
Always make sure you are providing good quality products.
This will help you build a long-term relationship with your customers, and you will have a portfolio of good reviews to show off.
5. Promote Your Shop
If your listings are not ranking on Google even after following all the optimization techniques, promoting is another option you can consider.
Promoting your shop means you will be paying a particular amount to Google/Etsy to improve your shop’s visibility on Google.
This promotion will be based on your targeted keywords and also the budget you have in mind.
To get your listing promoted on Google, you need to take the following steps.
- Note down all the terms mentioned on the Google Product Advertisement page.
- Create a listing according to the mentioned Google policies. However, if you want to promote an existing listing, just optimize it.
- Click Your Shop from the top of the menu.
- Tap Promote from the drop-down menu and promote the listing according to the budget.
- Click the syndication link at the bottom of the promoted listing.
You will only see this link if your listing follows Google merchant’s policies.
Once you have successfully syndicated the product listing, your listing will be promoted to the top of Google product ads.
Can We Add Personal Website Links On Etsy?
Yes, you can add your personal website links on Etsy.
However, you cannot use promotional or directional one-liners like purchase from our website, or check out the product on our website, etc.
You are only allowed to add the URL of your website in the about section of your store.
Etsy allows vendors to add their website links to build trust among customers.
Adding a website link to your shop also lets Etsy recognize you as a top seller and gives better opportunities for your listing promotion.
However, Etsy does not allow adding your personal website’s link on the product listing.
It is not recommended to add links or insert links in product descriptions as there are chances of listing demotion.
How To Add Etsy Shop’s URL On Social Media
Social media plays a huge role in promoting the eCommerce market.
Some sellers prefer direct promotion and the selling of products on social media, but others like promoting their eCommerce marketplace shops through social media.
No matter what strategy you choose, adding your shop URL to social media pages is necessary.
This builds your brand’s credibility among your customers, and it can help you attract repeat customers and new customers.
Here is how you can add your Etsy shop URL on social media accounts.
1. Facebook Account
Adding your Etsy URL is completely different compared to other URLs.
Instead of adding it from the front page of Facebook, you will have to edit it from your shop.
- Log in to your Etsy’s seller center.
- Click the Your Shop option from the top.
- From the drop-down menu, select Appearance and Looks.
- Click Connect with Facebook option.
- The shop will ask for confirmation from your Facebook page.
- Confirm in Facebook’s dialogue box and your shop will be connected to Facebook.
2. Instagram Account
The procedure to add your Etsy shop to your Instagram account is completely different from Facebook.
You will first have to log in to your Instagram account.
The below-mentioned procedure will add a verified store link to your Instagram business account.
- Log in to your Instagram account. (Make sure you have a business Instagram account.)
- Now login to your Instagram business manager.
- Go to your business manager settings
- Tap the domains and enter them.
- After adding domains, click add new.
- Paste your shop’s URL in the correct format and confirm it.
This will add your verified store link to your Instagram business profile.
3. Twitter Account
Adding your shop to your Twitter account can bring you great benefits and many recurring customers.
Twitter is the second biggest social media platform to get significant traffic to your shop and, eventually, more sales.
Follow the steps below to add the shop URL to your Twitter account.
- Click the Your Shop Link from the top of the menu.
- Go to Info and Appearance Settings from the menu.
- Tap Connect with Twitter option.
- Confirm the connection when Twitter asks for it.
Your shop will be successfully added to the Twitter page after you follow these steps.
An Etsy shop URL is just a subdomain of Etsy itself.
Most people try to change it for a better Google ranking but fail to do so since they cannot take the main domain out of it.
However, Etsy shop owners can utilize other methods for ranking and social media promotions that work really well.