The internet has a lot of jargon that can be confusing for someone who may not be a tech guru.
Blogging has become a wonderful way to share your ideas or spread the word about your business.
One of the most crucial parts of your blog is your blog address.
What Is A Blog Address?
If you’re using a browser or your personal computer to read this, then you can see the blog address right below the tabs you have open.
Your blog address is more commonly referred to as your URL, or Uniform Resource Locator.
The link you have to put into your search bar is your blog address.
Each blog address is completely unique, even when you simply access different parts of a website.
In your blog address, you can also find your domain name.
Your domain is your website, which makes your domain name simply the name of the website.
For example, if we look at Disney World’s blog address, it will say “https://disneyworld.disney.go.com”.
The domain name of this website is Disney World, which is represented by the “disneyworld” part of the blog address.
At the beginning of every blog address, you will see either “HTTP” or “www”.
These represent the type of communication necessary for website servers and web browsers.
“HTTP” stands for Hypertext Transfer Protocol, and this blog address prefix is used when information is going to have to be transferred between the website and the web browser.
“Www” is an acronym that means World Wide Web.
When this blog address prefix is used, the website is only capable of being viewed by a web browser.
At the end of the blog address, you will either see “.com”, “.org”, or “.net”.
These are your top-level domains.
The most common top-level domain is “.com”, which is short for dot commercial.
If an organization has a website, its top-level domain is “.org”.
If you don’t want to have anything to do with the word commercial, you can have the top-level domain of “.net”, which is short for dot network.
Starting Your Own Blog
Blogs are a great way to promote your business or ideas, share your interests with others, or teach others about how to do your favorite hobbies.
If you build a blog that is popular enough, you can even use your blog to make some money.
They’re also a consistent and productive way to dust off your writing skills.
The first thing you’ll need to do when creating a blog is to choose your topic.
Perhaps you’re a dog owner who wants to share some funny stories and training tricks.
Maybe you’re a vintage car enthusiast.
Whatever your topic is, make sure that it is something you’re passionate about and that you intend to learn more about.
The broader topic you give yourself, the easier it will be to write frequently.
Just make sure that you stay on topic.
Your next step will be to choose which blogging platform you’ll be using.
The most common blogging platform used is WordPress.
You can also choose to pay for your own website in order to have more control over your blog address.
The advantage of services like WordPress or Blogger is that there are tools available to help you design your website.
If this is going to be your first website, pre-made blogging platforms are going to be your best bet.
If you want to help your blog become popular or get more people to see what you have to say, then you’ll need to self-promote.
Without self-promotion, your blog is just a drop of water in an ocean of information.
You should also make sure your blog is something people will want to come back to.
The best way to do this is to be interesting or be funny.
How To Place Ads On Your Blog
If you want to be a blogger full-time, you’re going to need to consider placing ads on your website.
Not all ads pay out the same amount of money, and what you make from ads is extremely dependent on how many views your blog is getting.
Companies aren’t going to pay to place ads in places nobody is looking.
You may be looking for ways to get money from your blog sooner, and some ads can actually help your view count.
One way you can make money off of your blog is by becoming a company’s affiliate.
Let’s say you run a fashion blog.
You should look for companies that offer affiliate programs tailored to your audience’s interest.
The best way to find affiliate programs is by looking them up in your web browser.
You’ll have to buy whatever you’re interested in from the company you’re affiliated with in order to ensure quality and existence.
When you make your blog post about whatever product you’re promoting, make sure that you inform your audience that you are an affiliate of that company as it is required by the Federal Trade Commission.
If you’re looking to place ads on your blog and aren’t worried about how much you make off of them, then you can try Google’s AdSense.
AdSense creates personalized ads for your viewers.
All you need to do is start a Google account, give Google your phone number and home address (which are never shared publicly), and place the AdSense code that Google gives you on your website.
Google handles everything else from there.
Supplementing Your Blog
It is rare that a blog is able to stand on its own on the internet.
A blog’s popularity isn’t solely based on the content or quality of the blog.
There are more websites on the internet that any person’s brain can comprehend.
The best way to supplement your blog is to use social media to your advantage.
Social media is a free advertisement that can grow into a business of its own.
Many blogs don’t find much success until they become popular somewhere on the internet.
The smartest bloggers know to use the “Big 3” of social media: Facebook, Twitter, and Instagram.
If you can make video content for your topic, then it is greatly worth putting your work on YouTube and TikTok.
If you take a look at all of the accounts you follow on social media, you are more than likely following one brand or another.
When you want to make money off of your blog, you need to look at your blog like a small business.
Social media is the best free marketing tool you have at your disposal.
An excellent example of a group of blog writers using social media to bring people to their blog is Cripple Media.
This popular blog has thousands of followers across its social media pages.
Each of their social media pages has their blog address in their profiles.
While Cripple Media doesn’t make money from their social media pages, they are funded by loyal subscribers through an incredible service called Patreon.
If you have a loyal fanbase who wants to see more of your work, you could always start a Patreon.
There are over 200,000 creators who use Patreon, many of whom are writers and artists.
By having Patreon supporters, you can spend more time researching and writing blog posts.
How to Make Your Blog More Attractive
When trying to create a successful blog, one of the most important things you need to do is make people want to come back to your blog.
You can do this by being interesting, funny, or a reliable source of information.
If you can show viewers something they may not see elsewhere, you’ve got yourself a good blog.
Another way to gain viewers who come back for every post you make is to set up an email system.
You can use the email to announce new blog posts or other developments relating to your blog.
If your blog is made with WordPress, they have a feature called FeedBurner that serves that exact purpose.
Your blog’s visual design plays a massive part in how viewers perceive your blog.
Your content can be the best blog ever written, but if the blog is messy, too distracting, or too stripped back, then viewers may not read it and go to another site to get the content they’re looking for.
You should also make sure that you are using an appropriate font for your topic.
When in doubt, Times New Roman is your best friend.
Your mortal enemy should be fonts like Comic Sans.
The font you choose should be easy to read.
A good blog post title can be a major selling point for potential readers.
Your titles should be interesting and something that summarizes your blog topic.
If you make blog titles similar to search results, you may bring more people in to view your website and blog.
Viewers are more likely to stay interested in your blog if you add photos.
There are many people who don’t like to read without visuals.
Visuals can be a valuable tool when explaining topics.
For example, if you have a gaming blog, visuals like game screenshots or photos of consoles can help get your points across.
Using Analytics To Your Advantage
Your blog’s analytics are like the grading system of how successful your blog or blog post is.
Those who learn to understand analytics will have a better idea of what works and what doesn’t work for their audience.
Your blog’s analytic data can include things like search presences, traffic performance, and viewer engagement.
Your analytics can be overwhelming, but there are a few basic things you need to know first.
Your search presence is determined by the number of impressions you have made, how many people have clicked on your website, your position in search results, and what your click-through ratio is.
Your impressions are often that someone saw the link to your website in the search results.
Your clicks are how many times someone clicked on your link when going through the search results.
The click-through ratio is the calculation of clicks divided by impressions.
Your search position is the number of results it takes until your website is shown.
The traffic performance of your website is how many people came to your blog and how many posts they read.
You can even see how well each individual post did.
If you use a website-building platform, they will have built-in referral sources.
Reader engagement can help show you how your audience felt about your blog.
Reader engagement includes how much time a viewer has spent on the page, how many times your blog has been shared on social media, how many subscribers you have, and how often viewers will flip between your posts.
Keeping up with your analytics, making sure your blog has attractive visuals and content and supplementing your blog with other social media platforms and services are just the basic steps to running a successful blog.