At CES 2024 recently, Walmart’s CEO Doug McMillon and Microsoft’s Chairman Satya Nadella unveiled several AI innovations that will help enhance Walmart’s digital shopping experience in 2024.
The partnership will focus on integrating generative AI into its search function to enhance customer browsing.
Walmart saw over $82 billion in e-commerce sales in fiscal year 2023 making it one of the largest e-commerce vendors in the world.
This year, the retail giant is heightening personalization using proprietary data, technology, and expansive language models, including Microsoft Azure OpenAI Service, delivering curated personalized suggestions for customers’ queries.
Walmart’s generative AI-powered search, available on iOS, Android, and their website, promises interactive and contextual responses, streamlining shopping.
For instance, a parent planning a unicorn-themed party can ask for tailored suggestions, simplifying the process.
Users will be able to have the AI assistant help build shopping lists and remind them of commonly ordered products.
The new assistant opens up many opportunities for Walmart, including pairing the assistant with its InHome grocery delivery service which delivers food right to users’ doors.
Whitney Pegden, VP at Walmart, talked about how AI will enhance the food delivery service saying, “Not only are we going to get you what you need, we’re going to get it to you when you need it and even where you need it, right to your refrigerator.”
The utilization of Azure OpenAI Service aligns with Walmart’s strategy – shifting from scrolling to goal-oriented shopping.
Additionally, Walmart’s “My Assistant” app, powered “under the hood” by ChatGPT, aids non-store employees with various tasks, leveraging Walmart’s data, technology, and large language models from Azure OpenAI Service.