The Sphere Becomes the World’s Hottest (And Most Expensive) Billboard

The Vegas Sphere is one of the hottest places to be, both inside and out.

U2 began a three-month residency inside the $2.4B groundbreaking multi-functional stage in the interior of The Sphere.

Like it or hate it, the MSG Sphere is getting people’s attention, especially its eye-catching animated exterior.

Recently, in a bit of clever PR aimed at viral videos, the happy yellow animated face of the Sphere mocked golfers at a nearby golf course as they teed off.

In Las Vegas, a colossal spherical screen has started teasing golfers.#LasVegas #SphericalScreen #Golf #VegasSphere #Sphere #Vegas #viralvideo#viral2023#viralTiktok #viralreels pic.twitter.com/NB35kGwcmb

— know the Unknown (@imurpartha) October 13, 2023

Now, advertisers are tripping over themselves to sell their wares via the 1.2M pixel lights on the exterior of the Sphere.

Microsoft’s Xbox and Sony’s PlayStation both recently launched products through a Sphere-vertisement.

Sony helped launch its newest game, Spider-Man 2, with a 90-second running ad created specifically for the Sphere.

Two Spideys have taken over @SphereVegas.

Marvel’s #SpiderMan2PS5 is out now on PS5. #BeGreaterTogether pic.twitter.com/dIrcr9LK4R

— PlayStation (@PlayStation) October 21, 2023

Microsoft converted the Sphere into a giant Xbox logo to announce several of its latest game titles.

The Xsphere has arrived #PowerYourDreams pic.twitter.com/gp8sqGf9JF

— Jeff Rubenstein (@jeffrubenstein) October 20, 2023

The costs for the advertisements are reportedly $450,000 for 90 seconds, making them more cost-effective than ads during big events like the Super Bowl.

While the ads are available to fewer eyeballs than the Super Bow audience, these companies are expecting this unique ad form to get people talking (like this very article) and go viral.

Similar types of “takeover” ads have been done before for the large screen in Times Square in New York City.

But the novelty of the recently opened Sphere also coincides with the opening of the huge gaming convention, Twitchcon.

Tens of thousands of attendees are expected at the three-day conference where some of the biggest names in games will be showcased.