Spotify is providing a new way for songwriters to gain attention for their work.
The new feature allows songwriters to create and share promo cards that can be easily shared on social media accounts.
Fans can create these promo cards and share them to help songwriters whom they admire.
In 2018 Spotify began providing songwriting credits to the list of details about songs on its platform.
This led to a new era where music producers scoured the platform to find new songwriters.
In 2020, the company launched Promo Cards for artists and performers to promote their own work.
These new changes extend the same functionality to those formerly invisible songwriters whose work is often performed by others.
Since 2020, Songwriters can also create Spotify Artist pages that provide a list of all songs they have authored making it easier for fans and potential business partners to find and explore their work.
In 2021, an anonymous group of songwriters published an open letter pushing for famous artists to stop demanding songwriting credits for songs that they didn’t compose.
The letter points out that it is a well-known secret that many famous artists seek to get a share of the songwriting revenue, trading their famous names to use a song from an unknown songwriter.
Many famous artists signed on to the pact several days after the letter came out including Justin Bieber, Dua Lipa, Pink, Selena Gomez, and many others, promising to abide by the request.
Spotify’s newest addition to this discussion provides more openness and transparency for listeners to enjoy and celebrate the authors of the songs they love.