In a clever marketing ploy in time for Halloween, Ring Doorbell announced a $1 million prize for any pictures of aliens captured using the Ring Doorbell.
Obviously, the alien in question must be proven to be real to claim the money.
However, the company is hoping that clients will get creative with their attempts to create a fake through costumes and other antics.
Entries that turn out to not be real aliens will be entered into a contest to win a $500 Amazon gift card.
The company will judge these entries on creativity, humor, and maybe even accessories like the alien’s spaceship.
There has been a notable increase in UFO sighting reports made to the government which makes the marketing theme particularly relevant to the times.
The Defense Department, under congressional pressure, has been actively encouraging pilots and other personnel to report so-called UFO or UAP (Unidentified Aerial Phenomena) sightings.
This has resulted in a huge uptick in the number of UAPs being reported with hundreds being recorded in 2022 alone.
Spending on Halloween in the US topped $10 billion last year, and while this number is dwarfed by the bigger holidays like Christmas and Thanksgiving, Ring’s campaign is sure to appeal to a certain subset that enjoys both costumes and deep fakes.
Ring Doorbell was founded in 2013 by Jaime Siminoff who sold the company to Amazon in 2018 for between $1.2 and $1.8 billion.
Since that time, Ring has released a suite of products that have turned to home security market on its head, allowing users to control and monitor their own homes.