Gen Z has been very vocal regarding their desires for more meaningful and in-person connections which is a departure from many traditional social media platforms.
This spawned an idea for Joy Tao and Shreya Murthy who co-founded a company called Partiful to help Gen Z plan more in-person get-togethers.
Founded in 2020, Partiful gained traction during the pandemic, witnessing exponential user growth from thousands in 2021 to millions in 2023, fostering connections primarily in big cities and on college campuses.
Murthy is hopeful that the site’s popularity will continue, adding, “For an entire generation, COVID made that uniquely challenging. And if we care about our mental health, if we care about our friendships, we should take socializing seriously.”
Partiful is a dynamic event-planning platform that redefines socializing for those under 30, offering an intuitive interface for organizing gatherings, filling a gap that other social media platforms like Facebook Events miss out on.
It tracks users’ event attendance and hosting history, resonating with those seeking vibrant social experiences.
Partiful offers event creation, text reminders, and trendy event pages which are creatively customizable with GIFs and memes.
The site has become a central hub for social calendars and building and nurturing user communities, especially after the pandemic’s social challenges.
Emphasizing authenticity and intentionality, Partiful responds to a desire for deliberate and themed experiences, redefining how people host and socialize.
Despite being unprofitable and avoiding ad-based models, it’s raised substantial funding, hinting at potential monetization strategies, like selling party-related merchandise.
The site seems to have struck the right chord with its target audience according to Katie Davis, a University of Washington professor, who said, “It’s tapping into the cultural vibe of this younger generation. It’s using their language. It’s using their aesthetic.”