Netflix famously came into the DVD rental market as a disrupter providing an alternative to mega company Blockbuster.
As we all know, David slew that giant.
Blockbuster went bankrupt in 2010 and faded into oblivion like many other brick-and-mortar stores, which is why Netflix’s recent announcement has turned a few heads.
The stores will be called Netflix House and, while the details are sparse, will not be renting movies.
Instead, the theme for the stores seems to be a bit of marketing promotion for Netflix shows and a bit of a movie trivia party, with some food thrown in.
The company has experimented with pop-up theme events in the past to promote Netflix series.
When the Netflix smash Bridgerton began streaming, the company hosted The Queen’s Ball in multiple cities which included live music and an immersive experience ball for fans of the show.
The company hosted a similar event for Squid Games.
Last year, they launched Netflix at the Grove, a Los Angeles shopping location that promoted all of its titles in a single store.
Netflix at the Grove is a 10,000-square-foot shopping center that is part marketing and part shopping, with realistic vignettes from popular Netflix shows like Stranger Things.
Last year, Disney closed 60 of its brick-and-mortar stores and only a few dozen remain open.
But Netflix remains bullish on the idea of Netflix House, with rotating vignettes, merchandise, and an in-store restaurant with a “show themes” menu coming to a mall near you soon.