After nearly a year of operating as an invite-only app, Bluesky has finally opened its doors to the public.
Spearheaded by Twitter co-founder Jack Dorsey, Bluesky emerges as a promising contender in the microblogging sphere, potentially challenging Elon Musk’s X.
Bluesky originally grew out of an open protocol project begun at Twitter known as the AT Protocol, which is the standard on which the Bluesky platform is built.
Dorsey rolled the company out as a standalone company before Elon Musk acquired Twitter.
In 2022, Bluesky became a public benefit company, with backing from Dorsey, who now serves on the board.
With approximately 3 million sign-ups before its public launch, Bluesky faces the daunting task of competing against established platforms like Threads with 130 million monthly active users, and Mastodon with 1.8 million users.
Bluesky mirrors Twitter’s interface but stands out due to its decentralized infrastructure, the AT Protocol, developed within Twitter.
This open-source protocol empowers developers to create custom algorithms and social platforms on top of Bluesky, fostering innovation and creative implementations.
The platform’s commitment to decentralization offers users greater control over their social media experience compared to centralized platforms like Instagram.
Additionally, Bluesky plans to introduce open federation, allowing users to migrate between servers without losing data, and content moderation services for customizable user safety.
Despite its promising features, Bluesky faces challenges, including interoperability with platforms like Mastodon and ensuring responsible content moderation.
However, with its innovative approach and commitment to the user experience, Bluesky presents a compelling alternative in the ever-evolving landscape of social media platforms.