Facebook is introducing new generative AI features for advertisers as part of its Meta Ads Manager.
These features include “Background Generation,” “Image Expansion,” and “Text Variations.”
These advancements are part of Facebook’s ongoing efforts to enhance the AI-powered tools and experiences they offer to their users and advertisers
By the company’s estimates, the AI features will save ad managers 5 or more hours weekly, which is the equivalent of one month per calendar year.
Meta also announced that it would launch an AI sandbox for users to test ads prior to taking them live into their production environment.
These tools will allow creatives to try, write, and publish a variety of ads more quickly and analyze which returns to greatest results.
Upwards of 90% of Facebook’s revenue is derived from advertisers, with the company expected to bring in over $120 million from the platform in 2023.
These announcements were part of a series of recent fall announcements by Meta as part of its annual Meta Connect event.
Earlier the company had announced that it would soon release its own generative AI chatbot called LLaMA 2 which would allow users to select the personality of the bot.
Some of the celebrity bots that users can expect to interface with include Snoop Dogg, Tom Brady, and Paris Hilton.
While these announcements seem late to the AI party, Meta has been investing some serious cash into its AI strategy, building proprietary silicon chips, huge data centers to run and train its models, and what it says are the fastest AI-supercomputers in the world.
Meta has been beta-testing its new features for advertisers for months and the feedback has been very positive according to the company.