In a whimsical bit of marketing, McDonald’s in China today announced the limited release of the Tesla Cybertruck-inspired spoon to accompany its McFlurry.
If this sounds too strange to be true, you are not alone, as Elon Musk initially tweeted that he too believed it was ‘fake news.’
Self-proclaimed Tesla investor Sawyer Merritt caught wind of the promotion by tweeting out a picture of the spoon on Tuesday.
NEWS: Tesla China has partnered up with McDonald's to launch a Cyber Spoon for $4.
Only 50,000 units will be made. pic.twitter.com/4AaX1wKZQJ
— Sawyer Merritt (@SawyerMerritt) September 6, 2023
The spoon is silver and angular and bears a humorous resemblance to the long-awaited Tesla Cybertruck, with the words “Don’t Panic” etched into its handle, which is a tip-of-the-hat Douglas Adams’ sci-fi classic The Hitchhiker’s Guide to the Galaxy, which happens to be Elon Musk’s favorite book.
After initial skepticism, several additional sites posted about the release of the spoon including Chinese social media giant, Xiaohongshu, and McDonald’s China WeChat app leading many to believe this is not fake news, but just a sly marketing crossover.
Tesla first unveiled its angular all-electric truck with much fanfare in November of 2019 with production initially slated to start in late 2021 in an Austin, Texas plant.
But the truck has been plagued by delay after delay, and the company was forced to push its release back, first to 2022, and then to late 2023.
Rumors are swirling if the company will be able to meet this latest deadline, with speculation from insiders stating that full production won’t begin until 2024.
In the meantime, if you happen to be in China and are lucky enough to get one of the 50,000 Cyber Spoons that McDonald’s is producing, you can enjoy your wait for the Tesla Cybertruck by enjoying a McFlurry.