Verizon has recently unveiled a new package combining Netflix with live NFL game broadcasts.
The package includes a Netflix Premium subscription with the NFL + Premium package which gives users access to regional and Primetime games.
The package will cost users $25 monthly for the combined services.
Netflix alone runs $19.99 per month and NFL + Premium is $16.99 monthly.
The bundle does not include the NFL’s Sunday Ticket which airs all games regardless of market for a cool $449 for the season.
The past few years have seen a surge in streaming services venturing into live sports broadcasting in an attempt to get users to cut the cable.
Amazon Prime has secured rights for select NFL Thursday Night games, while Disney’s ESPN+ continues to expand its portfolio of live sporting events.
These moves signify the growing demand from viewers for more flexible, on-demand sports viewing options.
Verizon has double the interest because its 5G network is an alternative to cable companies, and the packages it offers are new incentives that might help more people switch.
Cable companies, once the undisputed kings of live sports broadcasting, find themselves in a precarious position.
With the migration of exclusive sports content to streaming platforms, many consumers are questioning the value of expensive cable packages.
The traditional allure of live sports as the primary reason for cable subscriptions is waning.
As more streaming platforms incorporate live sports into their offerings, cable networks face dwindling subscriber numbers.
Cable subscriptions peaked in 2010 with over 100 million homes and have fallen every year since with just over 70 million.