Google has announced the end of data transfer fees for Google Cloud customers seeking to migrate their data to other cloud providers or on-premise data centers.
This move addresses concerns raised by regulators and competing public cloud providers regarding outgoing data transfer fees, also known as “egress” costs.
Google Cloud customers using services like BigQuery, Cloud Bigtable, Cloud SQL, Cloud Storage, Datastore, Filestore, Spanner, and Persistent Disk can now transfer their data out of Google Cloud without incurring any fees.
Customers must apply for approval through a designated form, and upon approval, they have a 60-day window to complete the data transfer.
If the allotted time elapses, a second request must be submitted.
Data transfer fees are waived for approved customers only after their data has been successfully transferred out of Google Cloud, and they terminate their Cloud written agreement.
Google reserves the right to audit data movement away from Google Cloud to ensure compliance with program terms and conditions.
The fees charged by the company can be substantial for cloud customers.
For instance, companies like Apple reportedly paid $50 million in egress fees to AWS in a single year.
A survey by IDC revealed that 99% of cloud storage users incurred egress fees averaging 6% of their cloud storage costs.
Additionally, 34% of enterprises surveyed by Global Market Intelligence indicated that egress fees influenced their cloud storage decisions, leading some to repatriate data on-premises or shift to providers without such charges.
The move is a clear signal that Google is seeking to alleviate criticism from regulators investigating the company for anti-trust behavior by making it easier for clients to move away from Google Cloud services.