The Chrome browser turns 15 this month and Google is giving it an update to celebrate.
The most obvious change is the look of the user interface itself, which will allow users to configure the look to match their own preferences.
Google’s design language, Material Design, is enabling the changes, with users able to select a variety of colors, and create different looks for different users.
Material Design first launched back in 2014, underlies many Google products, but this is the first time it will be used under the covers for Chrome.
In addition to the cosmetic changes, Chrome is adding more comprehensive menus with access to helpful Google tools such as Google Translate and Google Password Manager.
Google also added a host of plug-ins featuring many different AI powered helpers and personal agents, such as Monica which can be brought up via the browser to assist with searches, email drafting, and summarization of webpages.
These changes come at a time of renewed interest and competition in the browser world because of the generative AI revolution.
Competitors such as Mozilla’s Firefox, Microsoft’s Edge, and Opera are all vying for desktops space, vying for features, and similar AI integration.
While UI color combos will appeal to certain users, the real power is the combination of available plug-ins and security features offered by the various browser leaders.