Many people choose a random name when starting a new shop on Etsy in an attempt to try out the e-commerce marketplace.
Some post their handmade items to check out their market price without paying particular attention to their shop’s name.
However, when these users expand their businesses, they struggle to change the shop name and assume that Etsy won’t allow them to change their name.
We will be discussing the steps on how to change your Etsy shop name with some insights on how to finalize the best possible name.
Can I Change My Etsy Shop Name?
Yes, you can change your Etsy shop name without any issue.
Whether you want to make a slight change in your existing shop name or completely change it, Etsy does allow you to do that.
Once you select and change the name, Etsy’s customer support will have a look at it and approve it once it meets their guidelines.
Your shop name must be unique if you are starting e-commerce.
However, if you are an established brand willing to take your brand name on Etsy, you need to provide all the legal documents.
How To Change Your Etsy Shop Name? Step-By-Step
Changing Etsy’s shop name can be an easy task that you can do from your shop manager.
Before you get started with the steps, it is essential to finalize what you would like to name your shop.
Take a look at the steps you need to take to change your Etsy shop name.
Step #1: Sign In To Your Account
To begin the process, log in to your account.
Make sure you are logged in to your seller account and not the user account.
Proceed to your shop’s login page by directly accessing Etsy’s website and clicking the login button located at the top of the menu.
Next, fill in your login email and password associated with the shop.
Step #2: Access The Shop Manager
Once you have logged in to your Etsy account, access your shop manager.
You can access the shop manager from the top of your Etsy store’s main page menu.
The shop manager allows you to access the backend of your shop.
You can manage and make all the changes to your shop from here.
Step #3: Go To Your Shop Settings
From the shop manager, proceed to your shop settings.
You can access the shop settings from the menu located at the left of your shop manager.
Step #4: Access Info & Settings
Once you click the Settings option, a drop-down will appear containing all the necessary options to change your shop settings.
From the inner menu, tap the Info & Appearance option.
Step #5: Click Change
As soon as you tap the Info & Appearance option, a new page will open with all the details about the front end of your shop.
Click the Change option present beside the shop name at the top of the menu.
This will open a new inner page with an option to enter the shop name.
Step #6: Fill In Your Shop Name
Enter your shop name in the menu and click the Save option.
Before tapping the save option, double-check the title since the shop name will directly proceed to the reviewing option.
This is how you can change your Etsy shop name!
How Many Times Can I Change My Etsy Shop Name?
You can change your Etsy shop name five times after your store goes live.
Before this, Etsy allows you to spend as much time as possible to finalize the best name for your store.
Etsy won’t allow you to change your name anymore once you utilize this option five times.
If you require to change your shop name for the sixth time, you will have to contact customer support.
How To Name Your Etsy Shop? (8 Tips That Work)
Finalizing your shop name is one of the most important steps for the success of your business.
If you want to build a sustainable and profitable brand, you should pay special attention to your shop name.
Even if you don’t have long-term plans, the shop name plays an important part.
It helps in grabbing buyers’ attention, builds trust, and generates recurring sales.
Let’s look at some of the steps you can take to generate a quality name for your Etsy store.
1. Brainstorm Ideas
Brainstorming is one of the significant steps to generate initial ideas for your store.
Brainstorming will give you a roadmap for creating and finalizing your store name.
Pay particular attention and dedicate good time to this step as it can make a huge difference down the road.
You can utilize different tools and online platforms to generate some ideas for brainstorming.
Some applications like Dot-o-Mator and Biz Name Wiz are excellent sources for brainstorming new ideas.
You just need to fill out some details about your business, like your industry, products, or services.
This will help the tool identify the potential ideas about names for your business.
You can also post on different community forums or post contests on various freelance platforms with a minimal winning price.
This will bring newer ideas coming from other-minded people.
Your ultimate goal for this step should be to generate as many ideas as possible.
More brainstorming will result in an excellent final name creation.
2. Identify Your Store’s Mission & Vision Statement
The next step is to identify your business’s mission and vision statement.
You should brainstorm the ideal aim of your business and jot it down on paper.
Take a look at the attributes of a quality mission and vision statement.
- It must be a problem-solving statement.
- The statement should be a roadmap of at least five years. (If you intend to sell, the mission statement should represent the goal of the business that serves people until it is ready to sell.)
- Your vision should not be more than five to six words and your mission should not be more than two to three sentences.
Once you have written your mission and vision statements, you must ensure your brand name represents both statements.
For this purpose, choose words that strongly represent your business and relate them with the brainstormed ideas.
3. Niche Down
The next step is to niche your brainstormed ideas to a specific industry or genre.
This will help you create and finalize a name representing products belonging to a particular niche.
The niche-specific name also helps your customers recognize you as a brand whenever they think of purchasing something specific to that particular industry.
This results in more sales and, eventually, more business on Etsy.
Once you have taken the first two steps, you can niche down your name by combining some of the brainstormed ideas with short forms of the industry where your product belongs.
However, your name should still make sense, and it must not become something completely irrelevant.
4. Get Ideas From Existing Etsy Stores
Getting ideas from some existing Etsy stores is a great way to find more potential names.
Take a look at some of the stores that belong to your industry and read their stores’ about sections.
This will help you recognize different words people use on Etsy to boost their sales.
While checking out the list of existing Etsy stores, also make sure to check out the reviews and average sales of these stores.
Shop names generally have a substantial impact on the performance and sales of an Etsy store.
You should pay special attention to shop names that have good sales and customer reviews.
You can prepare a sheet by mentioning the shop names and performance.
This will give you a rough idea of the importance of store names for more business.
You should also have a close look at some of the brand stores on Etsy.
Once you analyze the brand names, you will realize the importance of choosing something unique and eye-catching.
5. Make It Unique
As per Etsy’s store naming policy, duplicate store names are strongly prohibited on Etsy, and the platform won’t allow any name that another store is already using.
This makes it necessary for the new store owner to choose unique characters that are not already used.
To make the name unique, you can tweak words and play with them to create something exciting and interesting.
However, you will still have to make sure any other seller is not using the same name on Etsy.
Take the following steps to confirm its usage on Etsy.
- Log in to your buyer account.
- Search the name by typing it in the search bar.
- Set the filters to Shops.
- Press the search button and analyze the results.
If any shops use the same name that you chose, you should not proceed with that name.
However, if there are no similar shop names on Etsy, you can proceed to the next steps.
6. Make It Easy To Remember
Optimizing the name to something easy to remember is another significant step you need to take before finalizing the store name.
Shop names should be easy to remember and must have a straightforward meaning.
This helps people in retaining the name quickly and you get recurring customers.
This is also helpful in the word of mouth marketing since most people will be referring to your products with your shop name instead of Etsy.
To make the shop name easy to remember, take the following steps.
- Choose a short word.
- If it is a combination of two or more words, make sure each word contains fewer characters.
- There must be a story behind your chosen name or a straightforward meaning.
- It must be easy to spell and pronounce.
Once you have finalized the name, check out the meaning of the name in the English language and other languages that are spoken in the world.
If your chosen name means something vulgar in different languages, you should avoid that name.
7. Check The Domain Name
Checking the domain name is not necessary when finalizing your Etsy shop name.
However, it is something we recommend you should do.
The domain name can be beneficial for your business if you plan to build a sustainable brand that relies not only on e-commerce marketplaces.
You will also be able to generate traffic from multiple digital platforms with the help of your website.
Etsy should be in your focus for maximum sales.
The domain extension you should choose is .com since it develops trust among customers.
Search engines also trust it, and you can generate traffic from all over the world.
You can search for domain name availability by accessing famous domain registrars like Name Cheap, Go Daddy, Google Domains, etc.
If the domain name for your brand name is not available with the .com extension, you should avoid it since you will have to work harder to beat the already existing domain.
They might also file a trademark case if they already operate as a brand with that name and domain.
8. Finalize The Name
Once you have taken all the steps, the last step will not require any other hustle since most things will be already in place.
If you have taken all the steps in the right way, you will have a list of multiple brand names in your hand.
To finalize the word, you should take public opinions on the name by posting in various community forums of that specific industry.
You can also post on different Facebook groups.
However, it is also important to remember that not all suggestions on community forums and groups are worth implementing.
You should ignore most of them and only pay attention to those that provide a logical explanation for criticism of your brand name.
What Are The Etsy Guidelines Store Names?
Etsy is straightforward about the brand name and does not approve any name that goes against its guidelines.
Take a look at some of the factors you should consider before sending your name for review.
1. It Must Be Fewer Than 20 Characters
One of the major guidelines you need to follow is the spelling of your shop name.
Your shop name should not contain more than twenty characters as per Etsy’s guidelines.
If there is even a single more character, Etsy won’t approve your brand name.
If you are an existing brand that wants to have a business name with more than 20 characters, you should try writing the title in a short form.
Another great way to adjust spaces is to avoid spaces between words.
2. Use Uppercase Letters Where Necessary
According to Etsy, your shop name should look creative to the users.
Type your shop name properly and avoid any irregular format.
It is preferred to choose an uppercase letter at the beginning of each word.
This makes the title look good on the eyes.
3. It Should Not Contain Vulgar Words
While finalizing the shop name, ensure that it does not contain any vulgar words.
It is fine to create cool names because it does not breach Etsy’s guidelines for store name creation but refrain from using words that may be disrespectful or vulgar.
4. It Must Be Easy To Pronounce
Your shop name should be easy to pronounce for people belonging to various countries since Etsy operates worldwide.
If your brand belongs to a non-English-speaking country, you should try to tweak the wording to make it easy to pronounce.
How To Change Or Remove A Public Display Name On Etsy?
Your public display name is the name that shows when people view your personal or buyer profile.
It is important to keep a public display name that represents your brand ownership as a brand owner.
Take the following steps to change your public display name on Etsy.
- Log in to your Etsy account.
- Tap Settings from the side menu.
- Click Account Settings from the inner menu.
- Click Public Profile from the new page.
- Fill out the new name you want.
- Click Save.
These steps will change your public display name on Etsy.
The name is entirely different from the user name that you chose at the time of the signup.
How To Change Your Etsy Shop’s About Section
If you have written a random about section at the time of sign-up, it would be nice to consider changing it if you want to thrive as a business owner on Etsy.
Most buyers prefer watching the about section before making the purchase.
They are very much interested in learning about the sellers, and once it interests them, they make purchases without any hesitation.
If you have a messed-up about section, you will likely see a drop in sales and less engagement.
Take the following steps to change the about section.
- Log in to your Etsy account and access the shop manager from the top menu.
- Tap the Pencil Icon located at the top beside the shop name.
- Scroll down to the about section.
- Fill the about section with words describing your shop.
- Press the Save option at the bottom.
After taking these steps, you will be able to change the about section of your store.
Write a creative section that represents your brand story to drive quality results.
Changing your Etsy shop name is easy and less time-consuming if you know the steps in sequence.
The important thing that requires most of your time is the finalization of your brand name, which is surely a crucial element to building a quality business.
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