Apple confirmed that its addition to the mixed-reality headset market, the Apple Vision Pro, will be released on February 2, with pre-orders starting on January 19.
The Apple Vision Pro will go head-to-head with Meta’s Quest 3 but carries a steep price tag of $3,499.
Meta Quest 3 is much lighter on the wallet – costing between $500 to $650 depending on the memory included.
So what makes the Vision Pro worth the extra money?
The Apple Vision Pro has augmented reality capabilities and can seamlessly switch to virtual reality.
It has ultra-high-resolution displays that deliver more pixels for each eye than a 4K TV.
The Vision Pro can also bring 3D objects to life, allowing users to pull a 3D object out of an app and look at it from every angle.
The headset has a total resolution of 23 Megapixels across both screens, which is 11.5 Megapixels per screen.
It also supports HDR content and allows users to watch movies and TV shows from Apple TV+, Disney+, Max, and other services on a screen that feels 100 feet wide.
As the Vision Pro lacks space for conventional spectacles, Apple collaborated with Zeiss to craft magnetic lenses, correcting vision like regular glasses.
These easily attach to the headset, allowing removal for prescription changes.
Apple offers two inserts: Zeiss Optical Inserts—Readers, which are essentially readers for $99 that cater to basic vision needs, and Zeiss Optical Inserts—Prescription, which are prescription inserts for $149 that address more complex vision issues.
Apple is trying to change the mixed reality headset market with the release, betting the much higher quality it presents will make it the obvious choice for those who can afford it.