AWS re:Invent, Amazon’s annual conference for its web services division, got off to a bang with the launch of Amazon Q, the company’s answer to OpenAI’s ChatGPT and Google’s Bard.
Amazon had been quiet about its generative AI plans leading many to speculate that the company was behind in the race with some of its big tech competitors.
Amazon Q will focus on providing generative AI capabilities to companies who wish to build out tools to interact with internal and proprietary data.
This approach is similar to Microsoft’s Copilot, OpenAI’s GPT Enterprise, and Google’s Duet AI.
Q utilizes Amazon Bedrock, which is a web service that allows users to select the underlying large language model they wish to use, including Amazon Titan, Anthropic’s Claude 2.0, and Meta’s Llama 2.
Adam Selipsky, the chief executive of Amazon Web Services said, “We think Q has the potential to become a work companion for millions and millions of people in their work life.”
By emphasizing control over security and access to data, Q seeks to provide companies with a better way to interact with data while limiting access to that data appropriately.
It isn’t just about sharing company data outside of the organization, it is also about making sure that all employees aren’t able to ask Q for answers about sensitive financial, HR, or M&A data.
Microsoft is offering a variety of similar solutions for companies, and pushing its partnership with OpenAI hard by including generative AI functionality into many of its most popular products.
Interestingly, Amazon recently announced that it will spend $1 billion to purchase AI-powered Copilots for Word, Excel, PowerPoint, and Outlook through Windows 365 for all Amazon employees.
Q is free to try until March, then it will cost $20 per user/per month.