One of the best benefits of paid streaming services like Netflix and Amazon Prime Video is the lack of ads interrupting your favorite shows and movies.
It was a key differentiator between these platforms and cable and network television.
Well, those days are over unless you want to pay for it among many of the most popular streamers.
Amazon Prime Video recently announced that ads will be added in the middle of its content beginning in early 2024.
The reason the company cites is “to continue providing compelling content” to users like The Marvelous Mrs. Maisel which earned 80 Emmy nominations over its five seasons.
But you can keep the content flowing uninterrupted by paying Amazon an extra $2.99 per month.
Amazon Prime Video currently costs $8.99 monthly but comes free with a Prime membership which costs $14.99 monthly and provides many other additional benefits.
This new ad plan mimics Amazon Prime Video’s biggest rival, Netflix which changed up its service fees in July.
Netflix dropped its monthly service plan to $6.99 but users have to view in-content advertisements.
Users who wish to skip these interruptions have to bump up to a Netflix Standard subscription for $15.45 per month.
Similarly, NBC’s Peacock streaming service is $5.99 for content with ads, and $11.99 without.
Amazon will roll ads out to the US, UK, Germany, and Canada in early 2024 with other countries being added later in the year.
Now that streaming services are clearly the future of content access, these companies are feeling freer to nickel and dime users to increase their revenues without fear of losing viewers.